Ad Performance Analyst

Full Time
Remote
Posted
Job description

This position can be in-office in NYC or remote work-from-home. Remote U.S. candidates are encouraged to apply.

CafeMedia is looking for an Ad Performance Analyst to join the AdThrive team. AdThrive helps professional creators make more money with ads on their site by acting as their trusted expert guide in the complicated world of online advertising. We help them figure out which ad placements to use, how to develop an ad strategy, and then install that strategy for them. Through our work, we help the best creators and contributors on the web: people who have a passion for their craft (cooking, decorating, parenting, finance, investing, and so many other niches) get to write about it and be paid to focus on their dream. We help families pay their bills and find hope. We help small business owners thrive. We support the people who are making the internet a better place!

As an AdThrive Ad Performance Analyst, you’re the kind of person who is passionate about analytics, problem solving and communicating with creators. On top of a strong attention to detail, you also have a desire to help people and do work that makes a difference. The thought of helping families earn enough money for parents to stay home with their kids or pay off debts would be extremely rewarding to you.

We are looking for someone with the right mix of comfort in high-productivity environments, collaborating well with a virtual team, analyzing data, and answering customer questions via email. You should be able to approach confused or frustrated customers with accurate data and responses that are clear, helpful, and compassionate.

What you’ll be doing:

  • Answering sensitive questions via email in a timely manner
  • Working to understand our strategies and processes thoroughly to advise creators about best practices
  • Analyzing ad performance using BI tools and Google Analytics data to identify issues
  • Troubleshooting ad loading issues on live sites
  • Being an active member of a distributed team via tools like Slack, G Suite, Zoom, Zendesk and more

The skills and experience you'll bring to the job:

  • Ability to gracefully communicate via email with customers who are confused or frustrated
  • Patience, a sense of humor, and some moderate GIF sharing abilities
  • Adaptability to adjust in an ever-changing technical environment
  • Attention to detail and a love for knocking out lists and projects
  • Self-motivation and time management skills
  • You were type of person who finished tests first in school and got an A
  • Enjoy analyzing data using Excel and data visualization tools to spot trends and anomalies
  • Working knowledge of CSS3, HTML5, and Wordpress
  • A knack for getting things done and self-motivation to tackle repetitive tasks
  • A passion for contributing and supporting your team
  • A desire to make everything you touch better
  • Genuine desire to help others solve problems and succeed
  • Data analysis experience OR a recent STEM grad
  • Comfort with using WordPress, and reading & writing HTML & CSS
  • Proven track record of high productivity
  • Experience organizing and managing a large amount of tasks at once
  • Excel at working by yourself and working through your list of tasks.
  • Commitment to AdThrive’s Mission Statement

About CafeMedia

CafeMedia’s mission is to build a creator-first future. We empower the world’s best creators and independent publishers to grow thriving businesses for the long term. Under our CafeMedia and AdThrive brands, we manage digital advertising sales and technology and a growing number of services for more than 4,000 creators and independent publishers. We make it easy for them to focus on what they do best — produce great content.

Our passion and expertise have made us a leader in advertising and creator services. Today we rank as the 7th largest digital property in the U.S. and #1 in Food, Home, Family and Lifestyle-with a reach of nearly 183M monthly unique visitors in the U.S. alone.

The base salary range for this position is $50,000-$60,000. The range provided is CafeMedia’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities.

To learn more about working at CafeMedia, visit: https://cafemedia.com/careers/

CafeMedia is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. CafeMedia is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.


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