Associate Brand Manager - Southern Tier | Charlotte, NC

WHO WE ARE

Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands. Currently we’re made up of four breweries (Victory Brewing, Bold Rock, Sixpoint, Southern Tier Brewing) and one distillery (Southern Tier Distilling). We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities and our corporate headquarters.

WHAT WE DO

Coming from humble beginnings, Southern Tier Brewing Company has grown into an industry leader and world-class brewery. For us, exploration has been the line that has supported that growth over the years.

We find people who know it’s not just about craft, but about questing, questioning, transforming “What If” into “Here’s How,” by way of an experiment so crazy, it just might work. We have an open invitation to anyone interested in bringing their experience & desire to discovery, to help with the exploration. Join our teams on the road less traveled in Lakewood, NY, Pittsburgh, PA and Cleveland, OH.

WHAT YOU'LL DO

The Associate Brand Manager (ABM) is responsible for the implementation and execution of marketing plans for assigned product lines as well as leading cross functional teams in the creation and commercialization of new products/brands. The ABM is deeply involved in analysis related to business performance, marketing trends and any other Brand analysis. The ABM is responsible for providing business leadership through a demonstrated thorough understanding of the consumer, trade channels, customers and product lines.

• Make recommendations for a tactical marketing and media plans that supports the marketing calendar to maximize revenue over the course of the year.
• Monitor and analyze product performance and develops and implements action plans as well as maintaining key business performance and price tracking tools.
• Track and maintain brand marketing budgets, including leading the budget forecasting process.
• Leverage strong understanding of product lines – sales, trends, profitability to assist in the development of annual marketing and product portfolio strategy, which guides the role of various brewery brands, innovations and SKU rationalization efforts.
• Lead cross functional teams to develop and execute commercialization plan for new product launches.
• Develop a unique and engaging social voice and strategy for ABV brands and connect with consumers on social in unique and compelling ways that create a social feed that is advantaged vs. the competition
• Partner with Digital Media & Creative team to develop communication programs (social, digital advertising, web content, and CRM programs) that are consistent with the Brand’s voice and executed within an effective media and social plan that builds awareness, engagement and perception of ABV brands
• Accountable for execution of approved consumer promotion programs. Work cross functionally, within the marketing team, for effective project management and creative development.
• Assists Brand Manager/VP in development of on and off premise promotional programs to support selling efforts and drive revenue.
• Perform other business-related duties as assigned.

Key Competencies

People Agility – Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.

Critical Thinker – Ability to leverage various data sets, making connections that create insightful strategies and actions, leading to impact in the marketplace.

Agile Learning – A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.

Motivation & Tenacity – Self-starter who knows how to prioritize multiple projects to get things done at a high level.

Results Orientation – Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.

WHO WE'RE LOOKING FOR

• Bachelor’s degree required, MBA preferred
• 2 plus years of experience in brand or retail/hospitality marketing
• Experience with marketing communications in both digital and traditional marketing
• Some travel required.
• Proficient in Excel & PowerPoint
• Beer/Adult Beverage experience is not a requirement

WHAT WE OFFER

• Competitive Compensation
• Exceptional Health Benefits
• Flexible Schedules & Paid Time Off
• Incentives & Bonuses
• Generous Product Discounts
• Opportunities for Growth Across 5 Successful Brands

Disclaimer

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.

Artisanal Brewing Ventures is an Equal Opportunity Employer

Education

• Bachelors or better

Skills

• MICROSOFT POWERPOINT
• MICROSOFT EXCEL