At team Xbox, we’re on a mission to bring the joy and community of gaming to everyone on the planet. More and more, players across the world decide how they are going to spend their valuable gaming time through the work of content creators and influencers. As part of the Work & Play Communications group, the Xbox Comms team is looking for a very online, results-driven communicator to identify and engage these creators on behalf of Microsoft.

This role will work alongside the Xbox Communications and Marketing teams and external agencies to create and execute campaigns which capture the attention of creators on YouTube, Instagram, TikTok, and Twitch – and their audiences. The Communications Manager will build strong relationships with influencers through regular communication, events, and seeding programs, manage activations involving influencers, and share results and learnings with internal stakeholders.

The successful candidate will prioritize diversity and seek to promote inclusive voices. They’ll also have a deep understanding of the evolution of social content, closely following a variety of personalities in the space or perhaps creating content themselves.

Previous experience in the content creator space is essential, ideally managing creator campaigns for major consumer brands.

Responsibilities

• Ideate on and execute creative engagement strategies which lead to win/win scenarios for both creators and Xbox, including product seeding and event participation, that lead to the earned coverage
• Identify and build productive working relationships with creators and influencers across diverse backgrounds, earning trust with new and existing contacts through transparency and responsiveness
• Facilitate sponsored and custom creator content in conjunction with select campaigns
• Partner with teams across Comms and Marketing to ensure a consistent, respectful approach to creator activity from product planning through launch and beyond
• Stay on top of industry and creator trends, Comms and social media advancements, and tools
• Identify and flag urgent and emergent situations in a comprehensive and timely manner

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 1+ year(s) Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related work or internship experience
  • OR equivalent experience.

• Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 2+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience
  • OR equivalent experience.
• 2+ years Creator/Influencer Relations, PR/Communications, or related experience managing Content Creator campaigns for major consumer brands and/or entertainment franchises.
• 2+ years experience in working directly with influencers with large audiences (1 million+ aggregate social presence)
• Deep knowledge of influencer gaming creators and content types across various social platforms
• Exemplary interpersonal relations, writing and communication skills; experience working with content creators/influencers is a must.
• Proven track record juggling multiple priorities and stakeholders and international teams.
• Strong diplomatic skills, including the ability to work effectively within a collaborative team environment.
• Ability to deal with change and ambiguity while maintaining professionalism and a good sense of humor.
• Passion for gaming, online culture, entertainment and emerging trends.
• Willingness to travel as needed