Content Creator-Remote
Job description
Location: This is a hybrid role based out of Newton, MA or remote eligible.
Reporting to the Director, Content Marketing, the Content Creator creates and repurposes content for My Bright Horizons (MyBH), our client employee portal and helps with B2E content responsibilities as needed. You will contribute to developing a comprehensive content plan and maintaining the calendar that supports overall engagement KPIs including traffic, repeat visits, and service usage. For each consumer persona, you will help craft a content plan for MyBH that engages the end user through a multimedia strategy and execute the plan.
What you will do:
Help execute content strategies that align with the company’s brand and marketing goals.
Create, repurpose and publish engaging content in various formats, ensuring that our diverse target audience gets fresh and relevant resources consistently.
Manage the Content Hub on My Bright Horizons, ensuring that all the content is up to date and relevant.
Identify visuals and images for content assets.
Manage a content calendar to ensure timely delivery of content.
Conduct research and analyze content performance to inform future content decisions, identify gaps and opportunities.
Edit and proofread content to ensure consistency in brand messaging, style guidelines, and voice across all content.
Stay abreast of industry trends, news, and best practices for content creation.
What you bring:
Bachelor's Degree in Marketing, English, Journalism, Communications is required
3-5 years of experience in creating and repurposing content in various formats + blog/content management is required
A minimum of 5 additional years of experience that would be considered in lieu of the applicable degree
Additional Job Requirements
3-5 years experience in content creation with high attention to detail and ability to multitask.
Excellent writing, editing and communication skills
Proven track record of implementing content strategies and delivering best in class content.
Strong creative thinking, project management and problem-solving skills
Ability to work independently and as part of a team
Flexibility and adaptability to changing priorities and requirements
Knowledge of content management systems (CMS) - SiteCore experience strongly preferred.
Proficiency in using content creation tools and software a plus
Google Analytics experience and analytical skills a plus.
Knowledge of SEO best practices and how to optimize content for search engine and social media a plus.
Benefits include:
- Health Care
- Retirement
- Sick Leave
- Vacation
- Paid Holidays
- Disability Insurance
- Life Insurance
- Tuition Reimbursement
- Sick Leave
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Compensation Range: $70,000 per yearHAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at bhrecruit@brighthorizons.com or 855-877-6866
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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