The Content Marketing Manager will set and lead the strategy for content marketing initiatives for Wray Ward’s clients as determined by the Content Marketing Director, the PR, Content Marketing and Social Media Group Director, and Connections Executive Director. The Content Marketing Manager works with directors and client teams to lead results-driven content marketing tactics. This role requires exceptional storytelling and writing skills to create editorial calendars, blog posts, email and newsletter campaigns, white papers, case studies, website copy and other types of editorial-based content. The Content Marketing Manager will work closely with the Content Marketing Automation team to ensure the effective execution of content marketing campaigns and will maintain a working knowledge of the technology platform capabilities utilized for execution.

Essential Duties & Responsibilities as Content Marketing Manager

• Work with client teams (leads, client business directors, project managers) to develop written content materials in all forms for assigned client initiatives

• Establish a strategic plan for content marketing programs including approach and tactics, editorial topic identification, calendars, cadence and proposed measurement metrics

• Work with search managers to ensure content is aligned with search strategies and written to garner SEO benefits

• Work with marketing automation managers to ensure accurate and effective deployment of content in alignment with the content strategy

• Deliver content on time and on budget to team leads and/or clients

• Write content, which may include blog posts, white papers, emails/newsletters, advertorials, case studies, website copy, magazines and other types of editorial-based content

• Write content in a variety of voices, tones and complexities based on target audience expectations and preferences, from technical-heavy white papers to design-inspired blog posts

• Work to become a subject matter expert on client issues, products and trends

• Ensure the highest quality of work is being delivered to the client

• Work closely with Client Engagement, Connections, Project Management and Resourcing and Creative teams to ensure a seamless project workflow

Additional Responsibilities as a Member of the Connections Team

• Demonstrate strong writing, editing and communication skills with specific emphasis on the ability to quickly understand and write about a variety of topics

• Have a firm grasp of the communication potential of the content being created

• Demonstrate a comprehensive understanding of how technology enhances the ways we create and deliver content, staying up to date on technology changes and evolutions

• Work closely with the Content Marketing Director to ensure strategic goals are set for all content marketing projects

• Work closely with the Connections team to ensure consistent branding and messaging across channels

• Work closely with the Connections team to ensure firm understanding of how different platforms require different content types

Communication Skills

• Communicate in a clear, coherent and professional manner in written and verbal communications

• Listen well and solve problems to achieve the most effective outcome for the client, team and agency

• Develop strong relationships across the agency, specifically with all Connections team members

• Be a champion for agency process and best practices, specifically for the delivery of written content

Qualifications

• 3-5 years of writing experience, including writing about technical topics

• Bachelor’s degree

• Demonstrated experience setting strategy for content marketing initiatives including email, newsletters, blogs, gated content and other editorial-based content programs

• Proven ability to write for different target audiences and platforms, using tailored voices and writing styles as appropriate for those audiences and platforms

• Ability to quickly understand and learn new information and/or products

• Strong organizational skills

• Ability to multitask and manage competing deadlines

• Must be Charlotte-based or willing to relocate

• 
  Ability to be onsite Tuesdays, Wednesdays, and Thursdays