Job description
Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. With more than 600 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.
Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates operating health centers across the U.S.
Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational, advocacy, and electoral activity, including grassroots organizing, legislative advocacy, and voter education.
Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seeks a Creative Copywriter. Reporting to the Senior Editorial Director, the copywriter will partner closely with the Senior Creative Director, and other team members across the Communications & Culture Division, to develop original headlines, copy and content for priority brand and marketing campaigns — ensuring PPFA's tone of voice, key messages, gender inclusivity, race equity and creative ideas are resonant, on-brand, and communicated clearly to our diverse audience targets. The ideal copywriter will live and breathe ideas — relishing the brainstorming process — and be responsible for collaborating with the Editorial, Creative (and other relevant teams) on headlines, message framing, brand positioning, and supportive copy in support of our advocacy, health care, and education work. The position may be based in New York City or Washington, DC, but candidates across the country (telecommuters) will also be strongly considered.
Purpose
- Collaborate with Senior Editorial Director & Creative Directors to develop strong, tight, and creative headlines, creative concepts, brand positioning, themes and content for organizational campaigns and initiatives
- Play an active role in brainstorming content and creative for our owned and paid properties and channels, across a range of subjects
- Create concise copy that resonates with diverse audiences, using a honed racial and social justice lens to create inclusive, non-stigmatizing, and culturally relevant concepts
- Support video scriptwriting and content for ads, audio, and video
- Research industry-related topics and identify gaps in our content
- Write supporting copy for digital and social content for brand and marketing campaigns
- Regularly monitor content written by others for brand tone and brand consistency
- Liaise with creative and marketing teams to enrich brand content and copy — using strong verbal and written communication skills
- Support Editorial team leadership to review/edit assets from across national office and monitor document queue
Delivery
- Builds and nurtures strong relationships with colleagues and senior leaders across the organization
- Embeds in creative brainstorming for internal conferences, owned channel observances, and marketing efforts, and brand campaigns, to help shape and craft ideas for content
- Presents and communicates creative concepts to key stakeholders clearly
- Can translate strategy into exceptional copywriting, brand messaging, and/or brand positioning statements
- Passion for health equity and a solid understanding of systemic barriers in the U.S. that block certain communities' access to care and economic well-being
- Creativity and ability to tell a compelling story through script-writing or ad-copy
- Familiarity with social media and ability to generate sharp, engaging content in rapid response as needed
- Experience working in a deadline-driven environment and has the ability to manage and prioritize several projects at once
- She/he/they should have attention to detail, sound judgment, and strong time management and communication skills
- Ownership and accountability.
- The successful candidate must own the quality of the end product and ensure deliverables are made on-time, every time regardless of complexity
Engagement
- Demonstrates curiosity and is open to learning
- Shows a willingness to pitch in / jump in when needed
- Able to operate in a highly matrixed, fast-paced and demanding environment — has a flexible style, and a professional, problem-solving attitude
- Demonstrates a collaborative, diplomatic work style; able to ideate amongst diverse communities and individuals
- Shows a willingness to interpret and navigate complex and layered feedback while still maintaining a point of view
- Possess good collaboration and copywriting skills, be familiar with creative concepting, and be able to write tight on-brand copy for a wide variety of sexual and reproductive health issues (medical knowledge is not required) for a multitude of audiences.
- Remain positive, and is able to process and shift with feedback, effectively incorporating changes into written products and/or discussing with accountability
Knowledge, Skills, and Abilities (KSAs)
- 2+ years experience in a creative copywriting role
- 1-3 examples of copywriting for marketing, advertising or advocacy campaigns
- Ability to juggle multiple projects and deadlines successfully, and jump in, and “roll-up-sleeves” as necessary
- Energetic, creative, innovative approach, with demonstrated ability to develop new ideas and solutions
- Knowledge of diverse groups, experience working with a multicultural workforce, and sensitivity to and appreciation of cultural differences are required
- Passion for sexual and reproductive health and rights
- Portfolio of work/copy examples that demonstrate an ability to write creatively, within brand guidelines
- Experience working in an agency setting and collaborating with creatives is a plus
- Experience in non-profit or progressive spaces a plus
- Bachelor's degree in advertising, creative writing, communications or related field
Travel
- 5%
The starting salary range for this position is $72,000 - $80,000 .
LI-KM1
Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts.
We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
PPFA participates in the E-Verify program and is an Equal Opportunity Employer.
#LI-SY1
- PDN-HR
If denoted as NYC, DC, or both, this position is usually located in our New York City or DC office, but is remote while offices remain closed due to the COVID-19 pandemic.
Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts.
We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
PPFA participates in the E-Verify program and is an Equal Opportunity Employer.
#LI-SY1
- PDN-HR
If denoted as NYC, DC, or both, this position is usually located in our New York City or DC office, but is remote while offices remain closed due to the COVID-19 pandemic.
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