• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms.
• Manage, review, and perform daily account responsibilities associated with Facebook, Instagram, Linkedin, Twitter, TikTok, and other social platforms.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Create/manage splash pages and other internal campaign tracking methods
• Create/manage unique tracking codes and phone numbers
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with department goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with department goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communicate with team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet department goals.

Competencies:

• Passion for search and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

• No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, G Suite, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification a plus.
• Wordpress Experience a plus.
• Salesforce Experience a plus.
• BS/BA degree preferred.

If you are looking for the opportunity to make the most of your experience, talents and work ethic, we may be the place for you!

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