We are looking for a ROCKSTAR Digital Marketing Specialist focusing on Meta Ad Management to join our Demand Generation Squad! You will be joining the future of marketing intelligence to drive iCRYO as the leader in the Health and Wellness industry.

iCRYO is a premium healthcare franchise and retailer of health & wellness services. Our company culture centers our passion on elevating our guest’s quality of life! We specialize in Cryotherapy, IV Drip Therapy, Red Light Therapy, Body Sculpting, and more life-changing services.

Our ideal candidate is creative, energetic, and enthusiastic, with excellent communication and organization skills—someone who is tech-savvy with a passion for marketing and branding. This role calls for an experienced digital marketing professional who can help strategize and spearhead campaigns for our brand across channels, including Google, Facebook, and Programmatic Display, while providing dedicated support to franchise locations.

As a Digital Marketing Specialist, you will use your knowledge in digital marketing and apply art, design, and copy layout skills to create visually engaging concepts such as promotional and branding materials, digital media ads, and other print and digital materials.

Think you’ve got what it takes?

Responsibilities:

• Design and implement ad campaigns for franchise locations
• Meta Ad Management (Facebook, Instagram, & Partner Networks)
• Meta Pixel Management
• Conversion Tracking & Follow up process
• Google AdWords Campaign Development & Management (Search & YouTube)
• Ad A/B Testing + Conversion Rate Optimization
• Obtain all necessary materials to implement and execute digital marketing campaigns correctly.
• Build a strong relationship between digital advertising, websites, and app.
• Analyze and report on social and web analytics to drive continuous optimization.
• Research key industries, competitors, and companies to develop future marketing campaigns.
• Devise new ways of driving traffic to the iCRYO website. Regularly maintain and update the user journey on the website as required.
• Create standards and provide digital marketing training to the iCRYO franchisees.
• Professionally represent and be an advocate for iCRYO and its franchisees. Skill Sets
• Must be highly creative, organized, and passionate about brand development.
• Ability to prioritize and manage multiple activities simultaneously, changing directives and a flexible mindset.
• Must be a self-starter and willing to work with minimal supervision.
• Communicating to convey information effectively, understand points being made, ask questions as appropriate, and use logic and reasoning to identify solutions.
• Strong prioritization, organization, and project management skills with attention to detail.
• Excellent analytical skills and a knack for data analysis.

Valued Skills But Not Required:

• WordPress & Conversion Rate Optimization
• SMS & Email Automation
• Marketing Agency Experience
• Passionate about living a healthy lifestyle and passionate about helping others do so as well!

Required Experience/ Education:

• 5 years of digital marketing experience is required.
• Advanced AdWords Experience (Search & Shopping)
• Advanced Facebook & Instagram Ad Management Experience
• Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g., HubSpot), and content management system (e.g., WordPress).
• Advanced AdWords Experience (Search & Shopping)
• Advanced Facebook & Instagram Ad Management Experience

• Medical Insurance
• Dental Insurance
• Vision coverage
• Competitive PTO
• 401k Plan (4% match)
• Life Insurance

Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. iCRYO strives to provide a collaborative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

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