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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Digital Marketing Manager (DMM) is responsible for leading the online to offline marketing strategy and establishing the connection and reporting for interactions that occur via call tracking, appointment scheduling and lead form integration. This role will work with internal marketing, business, technology and sales enablement partners to enable full funnel tracking of digitally-sourced leads. Through collaboration with digital marketing and execution partners, the DMM will refine procedures for development and optimization of web content using agile methodologies.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Analyze current processes and work in collaboration with marketing and execution partners to shape organizational solutions and increase speed to market for web-based projects.

2. Plan and drive stakeholder and leadership alignment, impact analysis, training, communications, and adoption measurement.

3. Forge strong partnerships across marketing, product, and delivery teams.

4. Operate in an agile environment requiring flexibility, ability to work in ambiguity and evolving requirements.

5. Gain thorough understanding of current usage of call tracking and appointment scheduling.

6. Build roadmap to broaden and enhance call tracking capabilities including integration with core technologies and growing our conversation analytics (leveraging AI and recorded conversations).

7. Work with marketing, analytics, and call center partners to enable disposition reporting from offline platforms.

8. Understand LOB usage and workflow of CRM platforms including lead assignment and sales lifecycle.

9. Work with digital strategy partners to develop web-based lead forms that integrate with CRM systems for tracking of marketing-driven opportunities.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Seven years of related experience or an equivalent combination of education and experience
3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
4. Sound and comprehensive understanding of business and organizational strategies and processes managing a process
5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
7. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
8. Sophisticated analytical skills and the ability to solve complex technical and business problems
9. Ability to influence others to adopt a new perspective
10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry
2. Experience developing digital marketing strategies that drive traffic and conversions
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
6. Working knowledge of American Disabilities Act (ACT) compliance requirements
7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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