Director of Communications (Hybrid in Austin, TX)

Full Time
Austin, TX 78758
Posted
Job description
Overview:
The Director of Communications is responsible for managing and directing communications activities for CommUnityCare Health Centers, including site marketing, media relations, community relations and centrally driven‐communications needs aligned to the
organizational strategic plan. As a direct report to the Chief Strategy Officer, the Director also provides support in collaboration across the organization and enterprise partners to execute strategic initiatives.

The Director is responsible for advising, directing, developing communications team members, and assisting in building organizational infrastructure with an eye to greater efficiency. The director is also responsible for: developing and executing comprehensive and effective communications plans that include digital and traditional channels; developing patient‐oriented communication, including service updates and patient education; serving as editorial director for all digital media channels, including website, social media, and video production; and managing internal communication to better connect staff to
CommUnityCare’s operations and mission.

This role works specifically with leaders and team members cross-departmentally and relies on expert and consistent communication to execute cross-functional proposals and projects in a timely manner. This candidate will also help facilitate, with the CSO, a strong connection between CommUnityCare and Central Health to nurture collaboration and information sharing across the enterprise to assure alignment of strategies and communicate with CUC leaders to strengthen connection and information sharing
Responsibilities:
Primary Accountabilities:
Oversee all functions of team and department to include but not limited to:
  • Responsible for the development, implementation, analysis and improvement of all communications and marketing programs
across CommUnityCare Health Centers.
  • Proactively engage with cross-functional stakeholders to identify interdependencies, resolve issues, and champion strategic
initiatives led by the Strategy Office.
  • Supervising and developing communications staff, who are tasked with communications, media relations, digital
communications, marketing, and outreachfunctions.
  • Edit, write and produce compelling, audience relevant content to support strategic vision andexecutives.
  • Act as editorial director for the organization’s web site, social media channels, signage, print brochures and all digital and print
content.
  • Develop brand voice and steward brand integrity across all platforms, through strategically aligned, high‐quality content.
  • Develop and maintain feedback mechanisms to ensure that the Chief Strategy Officer, Senior Leadership team and relevant staff
are kept current regarding strategic initiatives.
  • Assist the CSO in supporting the creation and execution of new impact initiatives, including fundraising and clinical/service line
enhancements.
  • Devise and execute integrated communications and marketing plans to increase stakeholder and patient brand
awareness, support business objectives, improve internal communications, support increased patient health literacy;
develop sustainable internal processes and oversee the development and distribution ofcollateral.
  • Assess, lead and develop internal communications initiatives and implement an ongoing internal communication plan.
  • Facilitate discussions, meetings, and other events with key internal and externalstakeholdersto ensure objective feedback
is captured and used to develop and drive the strategic priorities of theorganization.
  • Work closely with partners at Central Health and other key community‐based organizations, advisory committees, and
othersto co‐ordinate messaging and events that promote the CommUnityCare mission and support the strategicplan.
  • Coordinate and/or provide language translation, as needed.
  • Plan and execute CommUnityCare special events that involve the community, patients, staff and/ormedia.
  • Support COO, CSO and Patient Experience Committee in the development of initiatives that increase patient engagement and
address customer service issues, such as leading and developing the Patient AdvisoryCouncil.
  • Oversee and manage communications department budget, including tracking and analyzing marketing expenses.
evaluating return on investment (ROI) and maintaining vendor relationships.
  • Ensure all actions, job performance, personal conduct and communications represent CommUnityCare in a highly
professional manner at all times.
  • Uphold and ensure compliance and attention to all company policies and procedures as well as the overall mission and values
of the organization.
  • Ensure timely response to inquiries from various internal and external parties for the purpose of providing information
and/or direction.
  • Develop and maintain favorable internal relationships and partnerships with co‐workers.
  • Develop and maintain favorable external relationships with vendors, contractors, referral agencies and related resources.
  • Maintain a comprehensive working knowledge of CommUnityCare initiatives, collaborations, programs, and pertinent data to
inform external communications.
  • Demonstrate a willingnessto be an active participant in initiativesthat have fundamental impact on the organization.
  • Performs any other duties as needed to drive the vision, fulfill the mission and abide by the values of this organization.

Knowledge/Skills/Abilities:
  • Superior writing abilities with demonstrated experience writing feature stories or other written content that aligns with the
strategic objectives of an organization.
  • Excellent verbal and written communication skills with a service‐oriented attitude
  • Excellent skills in public speaking and preparing professional presentations in a variety ofsettings.
  • Strong attention to detail and accuracy.
  • Strong ability to synthesize information, data and technical details for deliverable with a wide range of audiences.
  • Proactive problem‐solving orientation, working collaboratively with team and leadership to achieve strategicobjectives.
  • Proven experience with design or creative direction.
  • Strong organizational skills.
  • Strong knowledge of AP style for editorial content.
  • Ability to handle multiple tasks and projects simultaneously
  • Ability to work independently and within a team to accomplish goals.
  • Demonstrated proficiency in the use of Microsoft Office products, including Power Point.
  • Knowledge of social media and digital communications best practices and measurement tools.
  • Experience managing communications teams.
  • Experience with Content Management Systems.
  • Experience with various forms of social media, including Twitter, Facebook, etc.
  • Experience developing and tracking metrics to inform communications campaigns.
  • Experience in web site development and basic web page formatting, Adobe Photoshop, Illustrator, and InDesign a plus.
  • Experience in budgeting and planning.

People Management/Department Management/Business Unit Management:
  • Direct, implement, and execute departmental initiatives, goals, and programs.
  • Adheres to all local, state, and federal regulations.
  • Develops, implements, and oversees processes and programsto meet and support the departmental and organizational
strategic plan.
  • Builds and maintains a superior departmental support team serving all customers in a manner that is consistent with the
company’s Core Beliefs.
  • Selects personnel for hire and promotion;takes appropriate actionsregarding counseling, disciplinary actions, demotions, and
terminations.
  • Directs, supports and coaches’ direct reports.
  • Responds proactively to employee needs and concerns.
  • Develops “experts” and “expertise” within the communications team as directed and seeks employee input.
  • Facilitates consensus among divergent groups.
  • Minimizes staff turnover.
  • Acknowledges and rewards employees’ strengths and accomplishments.
  • Evaluates assigned staff performance and competency, providing directfeedback.
  • Assesses learning needs, develops competency plans and provides opportunities for learning.
Qualifications:
MINIMUM EDUCATION: Bachelor’s degree in public relations, marketing communication or related

PREFERRED EDUCATION: Master’s degree in public relations, marketing, communication or related

MINIMUM EXPERIENCE: Eight (8) years of experience working in communications with a focus on integrated digital communications
strategies, marketing and public relations. At least three (3) years of experience managing a communications team, including creative
direction and operational communications support.

PREFERRED EXPERIENCE: Bilingual‐ English/Spanish; leadership of communications team in a healthcare, public health,
health agency or patient‐focused environment.

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