Job description

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream
is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline,
as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent,
Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone
location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

KEY OBJECTIVE(S)

The main purpose of the Director of Events is:

• To be responsible for leading a team that plans and executes events at all scales and working cross functionally to deliver events in this ever-changing environment with a focus on innovation and continuous delivery of goals. In addition to your functional responsibilities, you will be both an internal and external event marketing subject matter expert.

PRIMARY RESPONSIBILITIES:

• Drive the event strategy aligned with the overall business objectives, product roadmap and marketing strategy.
• Build a multi-year plan for owned events, event sponsorships, and community events.
• Inspire and lead a team of event managers and content developers to create delightful and impactful experiences across all touchpoints for pre-event, event, and post-event moments.
• Ability to develop compelling events with the right mix of storytelling, customer experiences, and by featuring our own thought leaders and product experts to drive audience interest, attendance, engagement, and pipeline.
• Responsible for driving all event communications, both internal and external, and audience acquisition strategy, in partnership with the Demand Gen team
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional event initiatives.
• Present regular event marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback.

DESIRED QUALIFICATIONS:

• 7+ years of experience in event production, marketing, budget management and planning and executing a variety of high-quality events
• Experience using the latest event technologies, including streaming platforms, registration and participant management platforms, event promotion tools, project and resource management tools, and tools for live event engagement (polls, Q&As, etc.)
• Strong organization skills.
• Excellent interpersonal, communication and negotiation skills required.
• Knowledge of building codes, fire and health regulations.
• Proficient in computer skills including Microsoft Office, PowerPoint, e-mail.
• Flexibility to work varied schedules including weekends, evenings, and holidays.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.

offroadmanagementgroup.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, offroadmanagementgroup.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, offroadmanagementgroup.com is the ideal place to find your next job.