Job description
Centennial Hospitality Group (CHG) is a community-focused organization that is seeking a highly skilled and motivated Marketing Director to oversee all marketing and communications for our four existing concepts - Wing Shack, Luna's Tacos & Tequila, Sexy Sammies - and the new Centennial Public House, opening next month.
Our mission is to create welcoming spaces that bring people together through great food, drinks, and hospitality. The Marketing Director will play a critical role in executing this mission by developing and implementing effective marketing strategies that increase sales and enhance the overall brand image of the Centennial Hospitality Group.
Responsibilities:
● Develop and execute comprehensive marketing plans for all four concepts, including traditional and digital marketing channels such as -
● Email and automated marketing
● Social media and influencer partnerships
● Search Engine Optimization and Paid Search
● Programmatic and other paid channels
● Oversee websites and online ordering platforms, with a focus on e-commerce revenue growth.
● Work closely with the Executive Chef and Operations Team of each concept to develop promotional campaigns.
● Analyze and report on marketing campaign performance, using data and insights to optimize future strategies.
● Manage internal and external resources maintain communication channels including web inquiries, social media messages and review sites.
● Manage internal and external resources to execute all social media accounts, including creating and scheduling content and Identify and engage with emerging social technologies.
● Collaborate with third party design teams to create compelling marketing materials such as flyers, menus, and signage.
● Build relationships with local media outlets and influencers to increase brand awareness and secure press coverage.
● Develop and manage the marketing budget, ensuring that all spending aligns with business goals and delivers a positive return on investment.
● Maintain current community partnerships and actively develop new relationships including sponsorships and collaborative partnerships. Manage internal and external resources to oversee all sponsor and partner activations.
● Organize, oversee CHG team to promote community events that CHG has an active presence in.
● Ensure proper communication channels across all brands
Requirements:
● At least 5 years of experience in marketing, preferably within the restaurant/hospitality industry.
● Strong digital marketing background, with a deep understanding of social media, email marketing, marketing automation, paid advertising, search engine marketing and search engine optimization
● Excellent communication and collaboration skills, with the ability to build and maintain relationships with internal and external stakeholders.
● Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
● Proven ability to analyze data and use insights to drive marketing strategy.
● Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
● Proficiency or experience with:
○ Google Workspace
○ Google Analytics
○ Wordpress/CMS platforms
○ Design platforms such as Canva or Adobe Creative Suite
○ Automated and email marketing platforms
Centennial Hospitality Group offers a competitive salary, comprehensive benefits package, and the opportunity to work with a dynamic team of restaurant and hospitality professionals. If you are a creative and strategic marketer with a passion for the restaurant industry, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Greeley, CO 80631: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 5 years (Preferred)
Work Location: In person
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