Position Summary:

The Ecommerce Marketing Coordinator directly reports to the Digital Marketing Manager and works closely with the digital team to support and execute e-commerce and digital marketing initiatives for the brands.

Primary responsibilities at this level include, but are not limited to the following:

• Assist, lead and take ownership of projects using an entrepreneurial approach.
• Support digital marketing campaigns, initiatives and executions including web, email, text, SEO/SEM, and display advertising.
• Assist with email marketing, managing site content updates, content calendar ideation and site merchandising.
• Be responsible for new item setup across the complete life-cycle.
• Assist with campaign testing and site QA.
• Partner with cross-functional marketing, development and design teams to manage campaign deadlines and details through entire execution process.
• Monitor and identify trends and insights, along with optimizing spend and performance base on insights.
• industry trends and relevant competitor insights.
• Assist with creating robust Digital Marketing Calendar that includes promotions, editorial content and launch campaigns to drive online revenue

• Support the Digital Marketing Manager with measuring and reporting on the performance of all digital marketing campaigns and provide feedback to improve and grow click rates, subscribers and conversions
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with internal teams such as product, sales, and creative teams to align content marketing strategies with business growth goals
• Must understand and comply with all safety rules, confidentiality practices, and company policies.
• Other duties as assigned.

Competencies:

To perform this job successfully, an individual should demonstrate the following competencies:

Creativity and Innovation: Ability to generate ideas and act on them, consistent contribution, ability to create a vision, strong problem-solving skills, strong intuition, ability to understand and develop positioning, affinity for social media and digital trends.

Business skills: Proven track record of meeting and exceeding goals and managing work effectively. Business development, effective work-flow structuring, product knowledge, multi-tasking, strong analytical skills, excellent written and oral communications, highly organized, very thorough, detail-oriented, strong time management and ability to prioritize effectively.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individual’s disabilities to perform the essential functions.

Physical Demands:

Individuals may need to sit or stand as needed, may require walking primarily on a level surface for periodic periods during the day, reaching above shoulder heights, below waist or lifting as required to file documents or store materials throughout the day.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. This position requires a low percentage of travel up to 10%; some air travel required.