Job description
Reporting To: Marketing Director
Location: Miami, FL (hybrid; in-office 3x/week)
About Us
Kreyol Essence (KE) makes natural + ethical beauty products with ingredients from Haiti. Our
signature ingredient is Haitian Black Castor Oil and Moringa Oil. Kreyol Essence products are
formulated specifically for those with dry hair, dry skin and curly hair.
As a social business, we create work for over 300 farmers and women, plant to conserve the
environment and seek to empower the women who craft our products and the women who use
them.
Scope of Work Overview
Our startup indie beauty brand is seeking a creative and talented Graphic Design and Video Editor
to join our team, reporting to the Marketing Director. The ideal candidate will have a passion for
design and beauty, and experience creating visual content that can tell a story and engage our
customers.
The primary objective of the Graphic Design and Video Editor is to continuously create
for and maintain a visual database of assets that consistently align with our brand, keep up with
industry and social media trends, and appeal to our audience. This position requires the ability to
work independently, while also collaborating with other members of the team to create cohesive
brand messaging.
Responsibilities Include:
Graphic Design Creation
- Maintain current knowledge of social media marketing, design and beauty trends to ensure our brand remains innovative and relevant.
- Work closely with the marketing team to develop and execute creative concepts.
- Use Adobe, Canva, and other software to create, amend, and update visually compelling content that aligns with our brand image and messaging.
- Regularly test graphics across various media.
- Work with Innovation Director to create design for product label and packaging.
- Direct product photography for e-commerce and print material.
- Work with the marketing team to continuously improve both the visual appeal and usability of the existing Company website on desktop and on mobile.
- Maintain and build upon a searchable database of graphics for websites, social media, advertising, email marketing, displays, and other marketing channels.
Video Production & Editing
- Organize and drive video projects from pre-production to the post-production process to create visually compelling video aligned with our brand standards and regulatory requirements for social media, advertising, website, and other channels.
- Create and study design briefs and scripts.
- Regularly capture b-roll and other supplementary footage to support content creation.
- Make relevant selections of special visual effects, music, and special audio for each video shoot.
- Create quality multimedia storytelling using photography, videography, and text that accurately informs, entertains, and engages our audience.
- Use video editing software to make requested edits and convert videos shot in-house into proper formats for different marketing channels and initiatives.
- Partner with leadership to elevate internal communications through video.
- Maintain and build upon a searchable database of video for website, social media, email marketing, and other marketing channels.
- Assist the marketing team with video upload and maintenance on the company website, YouTube, and other public channels.
- Maintain all video equipment and ensure they are in working order.
Qualifications
- Bachelor's degree in Graphic Design, Film/Video Production, or related field.
- 2+ years of professional experience in graphic design and video editing.
- Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.
- A portfolio showcasing relevant work in graphic design and video editing.
- Ability to work well in a fast-paced environment, manage time, and meet tight deadlines.
- Ability to independently make decisions daily, addressing the best way to handle specific tasks.
- Strong communication skills and ability to take constructive feedback.
- Highly effective working cross-functionally, especially with technical and leadership teams.
- Comfortable working in a startup environment, managing multiple projects, and prioritizing daily workload.
- Creative and fun with the ability to understand branding + cultures.
- Proficiency in Microsoft Suite (Word, Excel and PowerPoint).
- Strong email and calendar management skills (Microsoft Outlook)
This job description is not a comprehensive listing and is subject to change at any time
and will include other tasks and duties as assigned.
HOW TO APPLY:
- Interested candidates must submit a resume and cover letter to careers@kreyolessence.com
- Please include ‘Graphic Designer & Video Editor’ followed by your full name in the email subject
- line.
- A background screening and reference check is required for this position. No phone calls from candidates or third parties, please
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