Job description

Role

Our client is looking for a Growth Marketing Manager/ Strategistwith prior B2B experiencein the Adtech / Martech industry. This role is focused on lead generation, conversions, and customer acquisition. This is a high-profile role that will interact with the leadership team to help grow a new brand. You will help the team craft strategies, based on data and analytics, to boost customer acquisition and retention to grow in a quickly evolving industry. Experience developing an omni-channel marketing strategy for a new brand is key.

Responsibilities

• Serve as the internal team expert for planning and developing marketing strategies for Adzapier.
• Develop customer acquisition strategies for the brand, across multiple channels, including brand awareness, positioning, and lead generation.
• Create and execute lifecycle marketing programs and sales funnels that drive engagement and conversions
• Build strategies in collaboration with internal teams and resource departments that align customer lifecycle journeys across product, email, content, social, paid ads and more
• Drive improved results and report to leadership with performance of all digital campaigns and assess against defined goals (ROAS and KPIs)
• Regularly and actively analyze results, communicate them effectively, and propose modifications or directional changes to strategies based on those results.
• Ensure a consistent brand voice and cohesive customer journey across all efforts

Qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital marketing, E-Commerce Marketing, managing growth campaigns with experience in lead generation, customer acquisition, and conversion strategies.
• 5 years of experience in Growth, Performance, Product Growth or Analytics.
• Strong understanding of digital marketing funnels, channels, website experience, and conversions - including email campaigns, social media, paid ads, video, content, etc.
• Expertise in paid social, Google Analytics, SEO, SAAS, Search, and Display and/or performance marketing to grow revenue or other relevant KPIs.
• Experience with Salesforce CRM
• Strong attention to detail, project management and timelines.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Excellent prioritization skills for important/urgent work with a high-impact
• Excellent communication skills, verbal and written - including presentation skills
• Prefer prior experience in Martech / Adtech.
• Any experience working of E-commerce marketing is a plus.
• Experience in Salesforce Pardot is must.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Union, NJ 07083: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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