Job description

The Hospitality Room Sales Associate is the quintessential Ehlers Estate brand representative. This person is primarily responsible for providing hospitality to visitors of the estate, as well as actively selling wine to members of our allocation list. The Tasting Room Sales Associate must remember that he or she represents a reputable international philanthropic organization and may be held accountable for activities during or outside of work hours that may reflect poorly on that organization.

The ideal candidate would have prior sales and customer service experience, focused on in-person selling (tasting room, waiter, luxury retail or good). Wine education and a passion for wine is essential, as well as a professional manner, verbal and written. Personality-wise, we’re looking for someone who likes to work alongside a small team, is a creative thinker, has a true passion for hospitality, and is focused on building long-term relationships.

PROFESSIONAL RESPONSIBILITIES:

• Provide world-class customer service to on-site visitors
• Set up and host private wine tastings for visitors to the estate, paying close attention to details
• Build and strengthen relationships with current and new clients through continuous follow-up after the sale
• Perform opening and closing procedures daily for the Tasting Room
• Continually monitor tasting areas to ensure safety and sanitation
• Assist in restocking, packaging & shipping, and keeping an accurate inventory of wine and goods
• Use our CRM to accurately facilitate wine orders and cash handling
• Accurately log information and communication for each customer in our CRM
• Field inbound calls appropriately regarding tasting reservations, wholesale inquiries, and other topics and transfer to other team members as necessary
• Research and understand our customers and seek out ways to upsell and minimize member attrition
• Warm calling or emailing our wine club members and previous customers
• Analyze and respond to all leads and guest feedback in a timely manner
• Collaborate with other Team Members to identify and solve issues in the tasting room
• Report weekly sales reports and objectives to Hospitality Manager and Direct to Consumer Sales Manager, with a focus on identifying key performance indicators and

contributing to sales strategies

• Assist in events, private dinners and various site activities
• Represent the brand at occasional off-site events
• Develop and maintain a working knowledge/interest in wine production and appreciation of the wine world
• Maintain familiarity with trade partners, local wineries, and other hospitality businesses, to act as a concierge for our guests
• Other duties as assigned
• In addition to the foregoing, Ehlers Estate may occasionally need support in connection with outbound sales. Only as requested by the Hospitality Manager or the Direct to Consumer Sales Manager based on the business needs of Ehlers Estate, a Tasting Room Sales Associate may be asked to conduct outbound sales during a scheduled day of work. Tasting Room Sales Associates are to understand that the hospitality component of the position shall remain the primary focus, and hospitality demands of the tasting room shall be prioritized over outbound sales.
• In connection with any outbound sales performed by the Tasting Room Sales Associate, the following shall be required:

o Use the CRM list and theme designated by Hospitality Manager and DTC Sales Manager to email members about sales opportunities directly.

o Research and understand our customers and seek out ways to upsell and minimize member attrition.

o Writing personalized and targeted email offers as well as follow-up communications.

o Warm calling our wine club members and previous customers.

o Analyze and respond to all leads and guest feedback promptly.

o Accurately log information and communication for each customer in our CRM

PROFESSIONAL REQUIREMENTS:

• At least 3 years of experience in winery sales, or luxury goods company
• A passion for wine and food
• Excellent verbal and written communication skills
• Flexibility in scheduling to ensure business needs are met, including the ability to work weekends and holidays
• Computer proficiency: MS Office, Database, and POS software experience
• Ability to prioritize and get work done in a rapidly changing environment
• Strong attention to detail and highly accurate
• Self-motivated and able to work well within a small team
• Exemplary interpersonal communication skills
• Dependable team member who is committed to the overall success of Ehlers Estate
• High degree of integrity and strong work ethic
• Must be able to lift up to 50 pounds
• Valid CA Driver’s license

Full-time employees receive benefits including health care, 401k, commission, sales incentives, and a quarterly wine allocation.

Ehlers Estate is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.

Job Type: Full-time

Pay: $20.00 - $24.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Shift:

• 8 hour shift
• Day shift

Weekly day range:

• Every weekend
• Weekend availability

Ability to commute/relocate:

• Saint Helena, CA 94574: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Hospitality: 1 year (Preferred)
• Retail sales: 1 year (Preferred)

Work Location: In person

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