Job Summary:

To provide effective demonstration, safety, operation, maintenance, and application training to customers, internal personnel and varied audiences that support and promote the sale of HOLT products and services focused on the construction industry based primarily on Caterpillar’s construction product line. The product demonstrator/instructor is the key person to help deliver an outstanding experience for all equipment-related programs at HOLT locations and customer job sites.

Essential Functions:

• Checks the condition, appearance, and performance of the equipment prior to delivery to the customer.
• Travel to customer locations to demonstrate the full functions of the equipment.
• Works with various levels of the sales department to coordinate the scheduling of demonstrations.
• Provides Product and Application training
• Operates equipment to demonstrate features and capabilities, communicating operating techniques, displaying effective application & safety practices, and demonstrating the various technologies available on our products.
• Conducts product training including important aspects involving safety, operation, and correct application.
• Product and Job Site Evaluation/Recommendations:
  
  • Evaluate customer jobs to help maximize job site efficiency, machine application, and operation,
    machine selection and configuration, the safety of operations, etc.
  • Recommend modifications and improvements, which result in superior product performance, producing
    greater return to the customer and resulting in machine sales.
• Sales Support:
  
  • Provides Subject Matter Expertise (SME) to the dealer sales force and Customers at HOLT, Caterpillar, and Customer locations. Provides support to potential customer purchases, both on and off-site, with machine viewing and operation sessions.
• Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards.
• Requires regular and punctual employee attendance.
• Performs other duties as assigned.

Knowledge, Skills, and Abilities:

• Superior heavy equipment operating skills.
• Ability to train and participate in the certification process for dealer demonstrator instructors to the level of Certified Dealer Instructor (CDI).
• Has operational skill, and application expertise, and employs a wide range of demonstration, evaluation, analytical and communication techniques, and tools.
• Ability to develop required skills on the majority of Caterpillar product families as determined by Caterpillar’s Equipment Training Solutions standards.
• Ability to win over potentially hostile audiences.
• Strong human relations and communication skills, both written and verbal in order to diffuse high pressure and potentially hostile situations when instructing customers.
• Ability to listen to and understand information and ideas presented through spoken words and sentences.
• Effective influencing skills, which include teaching, motivating, and developing customers’ technical knowledge of heavy equipment operation.
• Excellent written and oral communication skills.
• Must be self-motivated, and detail-oriented with good analytical skills.
• Excellent customer service skills.

Education and Experience:

• Minimum of 10 years experience operating heavy equipment, preferably with Caterpillar Equipment in heavy construction, quarry/aggregates, and or mining industries.
• Ability to obtain Caterpillar Certified Dealer Instructor certification if not already certified).
• High School diploma or equivalent required.
• Valid Driver’s license.

Travel:

• Regular daily travel to customer locations with 5% being overnight.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)