You are passionate about membership acquisition and have a proven track record of success in driving membership growth and engagement. You are excited to lead the development and execution of strategies for acquiring new members and retaining existing ones. You are highly motivated and accountable. You enjoy partnering with various business units, building relationships throughout an organization, ensuring a seamless onboarding experience through the development and implementation of innovative marketing strategies.

If this sounds like you, please read on!

The Manager, Member Acquisition and Onboarding will lead a wide variety of marketing initiatives, including direct response acquisition and new member onboarding communications in all key segments. This entails managing a team of marketing professionals who coordinate member acquisition and onboarding campaigns, manage internal marketing platforms for email and social, as well as supporting development and updating of key membership personas, deriving digital/social strategies for both paid and organic media, internal communications, and more.

This role oversees and executes a consistent brand voice and will be the lead for strategic initiatives to acquire and welcome new members into the Academy, including building lead generation initiatives, list purchases, nurture streams, etc. Ideal candidates will have experience in membership and B2C marketing and engagement strategies. It is critical that the individual in this role can effectively manage high visibility projects, has a solid grasp on general marketing principles and tools, maintains the pulse of membership counts and budgets, and is a superb written and oral communicator. Critical analysis skills, experience with Microsoft excel, and other reporting software such as Power BI are a requirement. This person must have the ability to work with senior stakeholders, including the AAOS Membership Council that oversees the Membership department, collaborate with multiple departments within the organization, manage many projects simultaneously, and be able to organize and simplify information. This position will report to the Director of Membership (Member Experience), and is part of the Marketing, Communications, and Membership Department.

• Deploys marketing campaigns and owns their implementation from ideation to execution
• Experiments with a variety of organic and paid acquisition channels, like content creation, content curation, pay per click campaigns, social media, lead generation campaigns
• Ensures continued A/B testing incurs on all marketing channels to boost conversion rates and improve open, click, click to open, and direct response rates where applicable

• Supports Director, Membership, to work towards Academy solutions for tracking of conversion rates in all marketing and CMS platforms
• Oversees and approves marketing material, from digital and print advertisements to hard copy brochures and telemarketing scripts
• Collaborates with Membership Operations team in order to create, target and execute lead appropriate campaigns for acquiring and onboarding members
• Creates and ensures consistent, effective messaging, and adapt messaging to reach multiple target audiences; presenting content in appealing, intuitive ways across various segments and demographics
• Builds monthly ROI reports to measure key metrics, success points, and areas of opportunity for both acquisition and onboarding campaigns
• Manages entire membership application process, from start to finish, including aaos.org website pages, application system (MAAP), submission process, review, approval, and notification to members throughout the year
• Partners with Membership Marketing Engagement and Retention team to ensure seamless hand-off of members as they travel from acquisition to onboarding and engagement and renewal

• Measures and reports on the performance of marketing campaigns and assesses against goals, including but not limited to deployment of member surveys and focus groups, google analytics, and campaign monitoring using PowerBI
• Analyzes consumer behavior and evaluate analytics to draw key conclusions and drive strategic recommendations for marketing campaign improvements, evaluation of member retention based on qualitative and quantitative measurable attributes
• Supports Membership Director in building reports, identifying key metrics and deliverables to both the Membership Council and the Board of Directors where applicable
• Assists in annual updating of Membership Policy and Procedure document to ensure that all changes to operational requirements are captured and that Customer Service teams are trained and abreast of any modifications
• Builds strategic relationships and partners with agencies and vendors where applicable
• Prepares and monitors the marketing budget on an on-going basis and allocate funds wisely
• Manages and develops direct report staff and their corresponding projects

• Owner of strategy and execution of all acquisition and onboarding operations and communications for key audience personas

• Own Budget and projections for all program and staffing related expenditures for these initiatives
• Lead for strategy to identify and establish acquisition lists and lead generation funnels to acquire new members
• Own new member experience from key transition points, including transitions of key member groups (resident to fellowship, resident to candidate, fellowship to candidate, candidate to fellow, fellow to emeritus, etc.)
• Winback strategies for members who have dropped their membership (recent and long-term), including residents who do not respond to transition communications
• ROI analysis, process improvements, and analytics owner for all marketing initiatives related to member acquisition and onboarding

• Leads support for Customer Service and Membership Operations team in follow up for all tracking of applications, both board approved, and non-board approved, including application fee collection, as well as support oversight for all resident dashboards and transition categories to ensure optimal experience and immediate onboarding of new and transitioning members.
• Supports launch of new membership categories, once available, including but not limited to Medical Students, Affiliated Orthopaedic Surgeons, and Allied Health Orthopaedic team Members.
  

Exemplifies the following essential values of the Academy:

• Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
• Empowerment: The authority, information, and skills to make decisions and drive results.
• Accountability: Ownership of process and results that drive decisions and ensure implementation.
• Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making the Academy more agile, innovative, and sustainable.
  

Travel:

Up to 10 days per year

Qualifications:

Required:

• 7+ years of experience analyzing industry trends and demand for products and services and creating a strategy to market the product or service
• Bachelor’s Degree required
• Past work experience in direct response marketing with knowledge of digital marketing and content marketing
• Experience with paid media, including Google and social media platforms, Google Analytics, and experience with SEO
• Experience with marketing automation tools such as Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot
• Proficiency in Excel, Word, PowerPoint, Photoshop, Illustrator, and/or Adobe Creative Suite

Desired:

• Master’s Degree
• Experience speaking in front of small and large groups.
• Strong relationship management skills with experience in leading across organizational boundaries
  

If this describes YOU, please apply by sharing the following:

• Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.

• Resumes must be accompanied by a cover letter with salary expectations to be considered.

Please note:

This position is based in Rosemont, Illinois and is open to applicants who are able to commute weekly to this office.

AAOS requires all employees to be fully vaccinated against COVID-19. An applicant(i) who is disabled or who has a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request a reasonable accommodation. This determination will be made on a case-by-case basis and in accordance with applicable law and public health guidance. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state, and local laws. Exemptions from the vaccine policy may also be provided to fully remote positions that do not involve any business travel or in-person work activities.