Job description
This position is 100% remote
Solution Tree
About Us:
Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.
Employees Enjoy:
- Innovative, team-oriented environment
- Working with leading voices and rising stars in staff development
- A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
- Doing work that matters
Marketing Analyst
Primary Function: The Marketing Analyst provides marketing reporting and analysis support to help business leaders to model and predict potential outcomes and measure effectiveness of marketing efforts. Builds prospect and customer lists for marketing campaigns and maintains data hygiene. Helps measure performance and inform marketing decisions.
DUTIES:
Primary Duties:
- Generate reports and provide analysis; provide recommendations to support marketing and the business
- Create and maintain marketing dashboards of key metrics
- Gather, monitor, and analyze success of marketing strategies and techniques
- Present clear, accessible visual and written deliverables to the marketing team and other stakeholders
- Ensure effective lead ingestion and conversion from marketing to sales
- Interacts with company databases to build lists for campaigns
- Ensures all marketing-related portions of databases are maintained
- Creates systems for assigning and recording such codes, and assists with aligning codes and naming conventions
- Works with other database managers to identify list issues that may require process changes, special projects to clean or de-dupe
- Follow best practices and advise marketing team on list selection and best practice
- Assists with systems integrations
- Other duties as assigned
RESPONSIBILITIES:
Interpersonal Relationships (contacts inside/outside company):
Works closely with:
- Program managers
- Sales managers
- Executive stakeholders
QUALIFICATIONS:
FACTOR:
REQUIREMENTS:
KNOWLEDGE
Education (type/years)
Experience (type/years)
Bachelor’s Degree
One year of professional experience with reporting and analysis
One year of professional experience with databases
One year of experience with Pardot and/or Salesforce
SPECIFIC SKILLS
Strong business acumen, problem-solving, analysis, data manipulation, and writing/reporting skills- Proficiency in Microsoft Office, particularly Excel and Access
- Understanding of database management
- Strong communication, collaboration, organization, and problem-solving skills
- Ability to learn and use project management software
- Ability to prioritize and manage workload while adhering to critical project timelines and quality standards in a fast-paced environment
- Ability to work independently and in teams
INGENUITY/MENTAL EFFORT
Judgment, Initiative, Creative thinking
Shows creativity and patience in communicating data and its implications, especially non-tech-savvy staff- Proactively creates systems to produce and organize relevant information
- Takes initiative to analyze and present relevant data to the team
Disclaimers:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.
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