Job description

The International School of Texas (IST) is hiring a Marketing and Communications Specialist who will be an integral part of the Marketing and Admissions team. This role will be responsible for developing and implementing IST’s strategic marketing campaigns locally and statewide which includes advertising, public relations, social media, and internal communications. A key priority of this position is to highlight via print, online and social media the diverse, welcoming, engaging, International Baccalaureate community at IST as it builds a modern campus for tomorrow’s leaders on its property in Bee Cave and launches a high school, starting in Fall 2024.

IST is an independent, not for profit, secular private school teaching students from age 3 through grade 8. The Marketing and Communications Specialist will be a member of IST’s leadership team and will regularly engage with its student body and community of families and teachers. Positivity, along with strong writing, collaboration and interpersonal skills are a must.

The Marketing and Communications Specialist is a full-time role and will report to the Head of School.

GENERAL RESPONSIBLITIES

· Serve as “the voice” of IST as you develop, implement, and evaluate a strategic and cohesive communications, marketing, and storytelling strategy across all communications platforms that increases IST’s brand presence, visibility, and influence with internal and external audiences.

· Participate fully in the IST community, getting to know parents, students, and participating in on- and off-campus events as an active member of the community

· Research, plan, direct, and execute a strategic communications and marketing plan that supports IST’s goals and enhances its image locally and across the state.

· Create and distribute external communications pieces, including press releases, advertorials, and sponsored content.

· Build relationships with local businesses, communities, and stakeholders to partner with/participate in local events to drive IST brand awareness

· Develop and send internal communications pieces, including weekly newsletter and other internal communications to the student/parent body.

· Proactively identify and address crisis communications, as needed.

· Oversee creation and placement of strategic advertising to reach IST audiences.

· Identifying and building relationships with new and existing editors, reporters, producers, and bloggers to increase media coverage of IST, and drive editorial story planning, writing, and pitching to local and state press.

· Oversee the creation of content for various platforms including printed publications, web, social media, in-person events, etc.

· Oversee content management of the website to keep it current and engaging.

· Oversee development and maintenance of IST’s image library; scheduling and coordinating photo shoots to ensure image library is current and reflective of the school’s community.

· Establish guidelines and standards for print, digital, and other public communication materials which convey IST’s brand identity effectively and reflective of the school’s mission and vision.

· Prepare marketing reports for periodic presentation at Board of Trustees meetings.

· Plan and execute in-person events, both on-campus family events and off-campus public events, student concerts, student art displays, etc.

REQUIREMENTS AND QUALIFICATIONS:

· Bachelor’s Degree in Business, Communications, Marketing, or related field

· 3-5 years’ experience in marketing, communications, or public relations

· Experience implementing print, online, and social media strategies

· Proven experience managing a marketing budget and operating within expense guidelines

· Website management skills with working knowledge of HTML/CSS

· Ability to communicate effectively with students, parents, and staff members

· Positive and enthusiastic attitude

· Excellent writing and verbal communications skills

· Self-motivated, also able to motivate others and foster teamwork

· Creativity and impeccable attention to detail

PREFERRED SKILLS AND EXPERIENCE

· Experience working in an educational environment

· Experience working in an IB or international school, a plus

· Experience working with vendors including web developers and graphic designers

· Proficient in Microsoft Office

· Proficient in Canva

· Experience implementing Search Engine Optimization, a plus

· Basic photography experience, a plus

· Basic video experience, a plus

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Austin, TX 78734: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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