Job description

GetAways Resorts is seeking a skilled and passionate Marketing & Communications Coordinator to join our team. As a Marketing & Communications Coordinator, your responsibilities will include managing and executing all digital marketing efforts, such as social media, email segmentation, community management, and content creation. You will collaborate closely with the marketing team to develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with GetAways Resorts' brands.

If you are a creative and results-driven digital marketer with a passion for the hospitality industry, we encourage you to apply for this exciting opportunity. GetAways Resorts offers competitive compensation packages, comprehensive benefits, and a dynamic work environment that fosters creativity, innovation, and growth.

To apply, please submit your resume and a cover letter outlining your qualifications, experience, and passion for the hospitality industry. GetAways Resorts looks forward to hearing from you!

Job Duties: This is an overview of the responsibilities and requirements attributed to the position and is not intended to be limited to such content nor does it describe solely what occupies a given day or week.

• Manage and execute all digital marketing efforts, including social media, SEO, community management, and content creation.
• Increase measurable engagement and membership growth for Gray Card membership via email, social media, and website
• Develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with all brands and marketing objectives.
• Plan, create, and publish engaging content for social media channels, including but not limited to Facebook, Instagram, and YouTube, in alignment with the overall content strategy and marketing goals.
• Manage social media communities by responding to comments, messages, and reviews in a timely and professional manner, providing exceptional customer service.
• Manage and respond to reviews on Google My Business, Yelp, and TripAdvisor.
• Implement email marketing campaigns to vacation owners and members using platforms such as ConstantContact and SendGrid.
• Collaborate with internal and external stakeholders, such as graphic designers, and affiliated vendors.
• Analyze and report on digital marketing performance, identifying opportunities for improvement, optimization, and innovation using application-based metrics.
• Stay up-to-date with industry trends and best practices in digital marketing, social media, and hospitality, and share knowledge and insights with the team.

Requirements/Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing, social media management, community management, and content creation, preferably in the hospitality or vacation travel industry.
• Demonstrated experience managing and executing social media, marketing strategies, and internal company communication plans.
• Experience managing listing platforms such as Google My Business, Yelp, and TripAdvisor, and Medallia would be preferred but not required.
• Familiarity with review sites and the ability to respond to customer reviews in a professional manner.
• Experience with email marketing platforms such as Mailchimp.
• Strong collaboration skills and ability to work effectively with internal and external stakeholders.
• Excellent analytical skills and ability to analyze and report on digital marketing performance.
• Strong communication skills and attention to detail, with the ability to convey complex information in a clear and concise manner.
• Strong project management skills and ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
• Passion for digital marketing, social media, and hospitality.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

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