Marketing Coordinator
Full Time
Oklahoma County, OK
$77,500 a year
Posted Just posted
Job description
Job Posting Title
Marketing Coordinator
Agency
978 OKLAHOMA TURNPIKE AUTHORITY
Supervisory Organization
Customer Svc Administration–Customer Service Administration
Job Posting End Date (Continuous if Blank)
May 30, 2023
Note: Applications will be accepted until 11:59 PM on the day prior to the posting end date above.
Estimated Appointment End Date (Continuous if Blank)
Full/Part-Time
Full time
Job Type
Regular
Compensation
$77,500.00
Job Description
As a Marketing Coordinator at the Oklahoma Turnpike Authority you will receive:
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Generous leave including 15 days of vacation, 15 days of sick leave and 11 paid holidays annually.
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A comprehensivebenefits packagewith a generousbenefit allowanceto offset the cost of insurance premiums for employees and their eligible dependents.
The Marketing Coordinator will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our marketing lead generation programs. The successful candidate will play an integral role in building and engaging OTA’s customer base, creating effective strategies to promote the long-term growth of
PIKEPASS, and producing information campaigns.
Typical Functions
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Conduct market research regarding consumer requirements, habits and trends.
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Plan, design and develop effective presentations.
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Brainstorm and develop ideas for creative marketing campaigns.
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Assist in outbound/inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, event planning, etc.
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Serve as liaison with external vendors to execute promotional events and campaigns.
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Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
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Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, television, etc.)
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Assist in analyzing marketing data to help shape future marketing strategies.
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Undertake individual tasks of a marketing plan as assigned.
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Assist in day-to-day media/public relations duties.
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Communicate effectively, both orally and in writing; organize and conduct several projects simultaneously; analyze data; and work well in a fast-paced collaborative work environment.
- Build graphic content using Adobe Creative Suite.
Education and Experience
Bachelor’s degree in Marketing, Advertising, or related discipline plus 3 years of experience in marketing or marketing communications.
Knowledge, Skills, Abilities, and Competencies
Knowledge of HTML, CSS and web development tools; of marketing elements including traditional and digital marketing such as Search Engine Optimization/Social media and market research methods. Skill in use of all Microsoft Office programs and graphic design; and strong presentation skills. Ability to communicate effectively, both orally and in writing.
Special Requirements
Possession of a valid Oklahoma driver’s license and must be willing and able to perform all job-related in-state travel associated with the position.
Equal Opportunity Employment
The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.
Current State of Oklahoma employees must apply for open positions through their Workday account. Go to Careers app on WD home screen>Click on 'Find Jobs-Internal State of Oklahoma'.
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