Job description

YAVAPAI-PRESCOTT INDIAN TRIBE

YAVAPAI GAMING AGENCY

POSITION DESCRIPTION

POSITION TITLE: MARKETING MANAGER
LOCATION: Prescott AZ

DEPARTMENT: Marketing

REPORTS TO: Refer to Yavapai Gaming Agency Organization Chart

FLSA STATUS: Exempt

SCOPE OF WORK:

Responsible for managing, developing and implementing Marketing promotions, player development, and

Marketing services to accomplish desired strategic positioning. Will create and implement all player development and group sales strategies.

This position will become familiar with the American Gaming Association (AGA) Voluntary Guidelines for Casino Marketing and Advertising.

Will become familiar with the Tribal Gaming Code, Tribal/State Gaming Compact, Indian Gaming

Regulatory Act (IGRA), National Indian Gaming Commission (NIGC) Regulations, the Bank Secrecy

Act (BSA) Title 31, and the Yavapai Gaming Commission (YGC) Departmental Internal Controls and

Job Instructions.

WORK PERFORMED:

This job description does not constitute an employment agreement between the Tribe and the employee and is subject to change as the needs of the Tribe and requirements of the position change. The below duties and responsibilities are not an all-inclusive list, but rather a general representation of the duties and responsibilities associated with this position;

• Will supervise and schedule the assigned Marketing staff;
• Will manage the daily operation of the Player’s Club and Player’s Club personnel;
• Will oversee promotions and events ensuring they appeal to guests, promote revenue generation and are financially responsible;
• Will ensure general employee population is aware of all additions and changes affecting the guest and

Player’s Club programs;

• Will coordinate advertising with outside agencies;
• Will oversee the development of collateral pieces and print advertising by the Marketing Assistant, in conjunction with the advertising agency, to promote the YGA and its activities;
• Will understand and adhere to all Yavapai Gaming Agency (YGA) and Marketing Department standards, Policies, and Procedures;
• Will increase the market share and visitations of targeted guests, drive new target guest acquisition, group business and overall gaming revenue;
• Will forecast and budget for all Marketing promotions and player development expenses;
• Will participate in off-property functions;
• Will monitor and approve use all YGA logos on all collateral, literature and forms to ensure YGA advertising policy compliance;
• Will monitor and evaluate all department activities and projects to ensure the successful execution and completion.

MINIMUM REQUIREMENTS:
JOBDES – Marketing Manager

• Must have a high school diploma or GED;
• Must pass a pre-employment drug screening and adhere to the Tribal/Gaming’s Drug and Alcohol

Free Workplace Policy during the course of employment;

• Must pass a background security check prior to and during the course of employment with the

Tribal/Gaming Agency in order to meet the Tribal/State Gaming Compact and/or Tribal Gaming

Code;

• Must adhere to all Tribal/Gaming Agency Personnel Policies and Procedures;
• Must possess excellent interpersonal and communication skills, and a strong orientation to excellent guest service;
• Must be self-reliant and capable of working independently as appropriate or necessary;
• Must have a valid Arizona Driver’s License and be insurable under the Yavapai-Prescott Indian

Tribe’s auto insurance carrier;

• Must maintain a high degree of confidentiality;
• Must be proficient with PC spreadsheet and database skills (Excel, Access, Word, PowerPoint)
• Must maintain a professional appearance;
• Must have exceptional grammar, writing and proofreading skills.
• Attention to detail and superior time management skills are critical;
• Must have three to five years’ Gaming and Marketing experience;
• Must have broad understanding of marketing and advertising techniques;
• Must be creative with innovative, excellent problem solving skills;
• Must be highly organized and have ability to adapt quickly to changing priorities;
• Must be able to develop and analyze spreadsheet data;
• Must be knowledgeable of Gaming laws and regulations;
• Must be able to lift and periodically carry up to 25 lbs.;
• Must be able to work flexible hours;
• Must be at least 21 years of age.

PREFERRED REQUIREMENTS:

• Prefer a Bachelor’s Degree in Marketing and/or related subject or experience and education equivalent;
• Prefer two years’ of supervisory experience;
• Prefer knowledge of casino industry;
• Prefer knowledge of slots and casino games player-tracking systems.

Date Written: 09/07/18 Revised: 07/28/22

Approved by YGC: 12/01/22 Approved by BOD: 12/13/22

Amended BOD Approval: 02/10/23

JOBDES – Marketing Manager

Job Type: Full-time

Pay: $49,647.00 - $66,031.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Prescott, AZ 86301: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

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