Marketing Manager, Toys/Games- Action & Collectibles

Full Time
Culver City, CA 90230
Posted
Job description

At Jazwares, we believe an innovative idea can come from anywhere, and anyone. We work collaboratively to achieve our goals and we have fun doing it! Jazwares is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, and CoComelon unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), Blinger®, UFC, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®.

What You Will Do:

  • In charge of strategic development and tactical execution of all marketing plans for assigned product in line with the brand positioning.
  • Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortem and present key takeaways.
  • Ability to develop project timelines, track projects and push forward to meeting project goals and deadlines.
  • Work with the Brand team to keep up to date for product launches, retail exclusives, etc. and adjust marketing plans accordingly.
  • Consistently follow up with brand teams to ensure alignment of goals.
  • In charge of creating presentations by summarizing key information on brand and marketing activities in creative and visual ways.
  • Develop creative briefs for the design team, creative and media agencies to work on digital, print, TVC, web and other campaigns.
  • Provide event management support when needed, primarily gathering pertinent information and development of brand signage & collateral.
  • Manage licensor relationships by providing regular updates on marketing plans and recommending synergies.
  • Manage external agency and individual collaborations with regards to digital, social and influencer marketing.
  • Develop the social media strategy and ensure brands have a regular cadence of support across key social channels.
  • Manage the budget and invoice processing for each of their assigned brands.
  • Organize and maintain marketing assets and information among a defined set of brands.
  • Manage the relationships with international marketing teams ensuring marketing collateral can be localized effectively.
  • Review sales data, consumer behaviors and trends to affect marketing decision making.

What We Look For:

Education/ Years of Related Experience:

  • Must have 1+ years of toy industry experience, action and collectable experience a plus
  • Bachelor’s degree industry relevant field required
  • 3-5 years of experience in marketing
  • 3-5 years of experience in a consumer products industry

Knowledge, Skills, Abilities, and Other Characteristics (KSAO’s)

  • Passion for video games, action figures, collectibles, and or wrestling
  • Ability to thrive in a high-pressure, fast-paced, and time-sensitive environment
  • Agile and resilient, easily adapts to shifting priorities
  • Strong proficiency in Microsoft Office & G-Suite
  • Strong knowledge of social media, digital platforms and influencer marketing
  • Experience with digital marketing tactics, planning & reporting.
  • Creative out of the box thinker that values innovation
  • Able to multitask, organize, prioritize, and manage time efficiently
  • Able to work independently or collaboratively
  • Exceptional verbal and written communication skills
  • Articulate and eloquent speaking skills that can engage an audience
  • Can easily adapt to shifting priorities, and can manage multiple priorities at one time while simultaneously working on multiple projects/tasks and meeting deadlines
  • Excellent attention to detail
  • Trend savvy
  • Effective interpersonal skills, and able to build positive and productive working relationships
  • Strong analytical skills with a deep understanding of tracking and measuring metrics
  • Advanced presentation skills including the ability to develop and deliver informative and influential presentations
  • Effective project management skills
  • Effective problem solver and critical thinker; proactive in resolving issues
  • Ability to gain an in-depth knowledge about our brands and products
  • Ability to deal effectively with diverse individuals at all organizational levels in a professional manner
  • Knowledge of product development and manufacturing processes
  • Strong ability to use independent judgment, analyze information, and formulate recommendations

The individual must be located in the metro Los Angeles area. Office environment; working on computer, sedentary. Lifting up to 20lbs. Moderate noise in an open floor plan. Hybrid work environment through 2022. Travel/event support required 10-20% of the time for TVC shoots, conventions, fan events, etc. Preferred candidate offers marketing experience in the toy/gaming industry.

What We Offer:

Salary range for this position: $82,800.00 - $119,255.00 /Yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, peer and market data, prior performance, business sector, and geographic location. The successful candidate may also be eligible for an annual discretionary incentive compensation award. Jazwares offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Flexible Spending Accounts, Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and Vacation), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees.

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.

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