Job description
JOB TITLE: Data Scientist - Marketing Science
LOCATION: Chicago, IL; Denver, CO; New York, NY; Houston, TX
DURATION: 11 Months
PAY RANGE: 54.70 - 68.38
COMPANY:
Our client is a Fortune 500 multi-national technology company headquartered in Menlo Park, CA.
To fulfill this mission, the Marketing Science team is actively seeking an experienced Marketing Science Partner.
Responsibilities:
Minimum Qualifications
Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
IND123
LOCATION: Chicago, IL; Denver, CO; New York, NY; Houston, TX
DURATION: 11 Months
PAY RANGE: 54.70 - 68.38
COMPANY:
Our client is a Fortune 500 multi-national technology company headquartered in Menlo Park, CA.
To fulfill this mission, the Marketing Science team is actively seeking an experienced Marketing Science Partner.
- A Marketing Science Partner works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, Client, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work directly with clients using industry leading measurement tools and data sets.
- Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.
Responsibilities:
- Responsible for managing a complex set of client and agency relationships Engage with clients and agencies to measure true business value by building and operationalizing measurement strategies that highlights how a client can improve business outcomes by employing better measurement techniques Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches
- Design tests to showcase the power of good measurement using client data or third-party technology tools
- Conduct in-depth standard and custom ad effectiveness studies advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to a general audience Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta
Minimum Qualifications
- Experience with advertising measurement methods and technologies
- Experience with data querying languages (eg. SQL) and manipulation tools to work with large data sets
- Experience with field experiments, experimental design, survey sampling, and/or panel data
- Partner closely with cross-functional partners such as Sales, Product, R&D, Ads Research, Creative Shop etc.
- Experience independently scoping and executing research projects with clients and/or cross-functional stakeholders
- Experience analyzing and manipulating data sets to understand patterns and provide insights Experience communicating technical content to all types of audiences
Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
IND123
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