Duties and Responsibilities:

• Provide overall CRM database management, control, reporting and innovation as well as train various team members on usage.
• Manage, maintain and perform key database projects and priorities such as automation programming, workflows and processes and user management.
• Discovers/strategizes and manages database maintenance projects.
• Develop, maintain and uphold rules for database segmentation, queries and lists.
• Assists Digital Marketing Manager with segments, list pulls, campaign development and targeting.
• Oversee all inbound inquiries and manages the distribution and attribution process for these leads.
• Develop and manage the customer journey program with planning for all fulfillment, touch points and actions plans for all types of leads.
• Assist with facilitating prompt, timely and engaging communication through marketing channels that deepens engagement level between our brand and our sales prospects, guests and owners/customers.
• Serve as a liaison to the sales team to collaborate the lead fulfillment process and maintain consistency with marketing workflow and brand standards.
• Assists with the inventory of marketing collateral and fulfillment for items identified as part of each customer journey.
• Maintain an understanding of all active marketing campaigns and collateral developed by the marketing team in order to manage workflow and campaign attribution.
• Oversees active campaigns and reviews call recordings for campaign accuracy, attribution, reporting and training.
• Assists Digital Marketing Manager with all UTM tracking, custom landing pages and implementation of tracking for custom campaigns.
• Monitors and reports on key performance indicators relative to media campaigns, social media presence, and that of organizations within our competitive set.
• Provide analytics and reporting to Director of Marketing and SVP of Marketing and Sales on Marketing performance and makes recommendations as needed.
• Collaborates with agency for all custom reporting projects.
• Create and manage performance analysis, tracking and reporting for all marketing initiatives.
• Monitors industry for best practices and makes recommendations on findings
• Recruit, hire, train, and on-board all team members.
• Assists with special departmental projects as needed.

Qualifications/Requirements/Experience/Education:

• A minimum of 3 to 5 years of applicable sales and marketing operations experience, with demonstrated expertise in CRM management, Google Analytics, paid media, social media, email marketing, direct response and marketing strategy.
• Experience in a marketing or communications agency, in-house marketing department or similar environment, preferably administering digital based programs. Real estate experience is a plus.
• Experience with a sales CRM (such as Salesforce or Cecilian) including user management, automated work flows, reporting and training
• Strong communications skills along with a high level of writing ability.
• Excellent organizational skills; experience in managing and leading projects autonomously.
• Detail-oriented and commitment to producing high-quality work and maximizing resources.
• Experience in coordinating time-sensitive projects and proven ability to meet deadlines.
• Excellent data manipulation and analytical skills.
• Positive attitude, professional, courteous demeanor, strong work ethic and the ability to collaborate in a constructive manner with others in a dynamic working environment.
• Good working knowledge of common business software, specifically Microsoft PowerPoint, Excel, Outlook and Word. Advanced Excel knowledge a plus.
• Working knowledge of Adobe Creative Suite including Photoshop and InDesign.
• Strong working knowledge of campaign management and tracking via Google Analytics and Google Tag Manager.
• Bachelor’s degree in Sales, Marketing, Business, Systems or other related field.