Job description
Compulse is a digital marketing company dedicated to providing our customers with cutting edge digital marketing, analytics, fulfilment and ad operations platforms that maximize ROI and customer engagement. With a heavy focus on innovation and being the leader in all things digital marketing, our platform helps our partners lan, execute, and analyze omnichannel advertising campaigns with Compulse 360, an all-in-one martech platform that actually does do it all.
We're looking for an experienced Media Buyer with exposure to digital advertising to help monitor and optimize campaigns, analyze inventory and supply relationships and assist with business intelligence on behalf of or agency and enterprise clients.
Responsibilities :
- Partner with Operational and Engineering leaders to ensure campaign success.
- Become fluent in Demand Side Bidding (DSPs) platforms such as, Xandr Amazon, Beeswax, The Trade Desk, Simpli.if in an effort to optimize to client KPI's.
- Shape inventory to ensure clients spend is allocated to a diverse group of quality CTV, Display and OLV publishers.
- Responsible for driving profit and margin initiatives.
- Partner with Account Management and Sales for Quarterly Business Reviews
- This role will be tightly linked with product and engineering to help drive automation.
- Responsible for all campaign pacing and optimization efforts to ensure deliver is met and campaign KPI's are achieved.
- Create Excel & Databricks dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers.
- Work closely with Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.
- Able to quickly understand the business process and needs and translate them into business requirements.
Skills:
- 3-5 Years of experience executing programmatic media spend.
- Thorough understanding of the Ad Tech landscape with an emphasis in DSP mechanics, RTB, Optimization and Pacing is required.
- 3+ years of analytical experience in an analytics-based consulting role, exploring large data sets to answer strategic questions for customers (either as an internal analyst or external consultant)
- BS/BA in an analytical field (science, math, engineering, finance, etc.)
- Strong analytical skills and ability to make fast decisions with limited and noisy data.
- Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
- High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
- Familiarity with Python and Advanced SQL skill a plus
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