Media Buyer

Full Time
San Francisco, CA 94133
Posted
Job description

Compulse is a digital marketing company dedicated to providing our customers with cutting edge digital marketing, analytics, fulfilment and ad operations platforms that maximize ROI and customer engagement. With a heavy focus on innovation and being the leader in all things digital marketing, our platform helps our partners lan, execute, and analyze omnichannel advertising campaigns with Compulse 360, an all-in-one martech platform that actually does do it all.

We're looking for an experienced Media Buyer with exposure to digital advertising to help monitor and optimize campaigns, analyze inventory and supply relationships and assist with business intelligence on behalf of or agency and enterprise clients.

Responsibilities :

  • Partner with Operational and Engineering leaders to ensure campaign success.
  • Become fluent in Demand Side Bidding (DSPs) platforms such as, Xandr Amazon, Beeswax, The Trade Desk, Simpli.if in an effort to optimize to client KPI's.
  • Shape inventory to ensure clients spend is allocated to a diverse group of quality CTV, Display and OLV publishers.
  • Responsible for driving profit and margin initiatives.
  • Partner with Account Management and Sales for Quarterly Business Reviews
  • This role will be tightly linked with product and engineering to help drive automation.
  • Responsible for all campaign pacing and optimization efforts to ensure deliver is met and campaign KPI's are achieved.
  • Create Excel & Databricks dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers.
  • Work closely with Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.
  • Able to quickly understand the business process and needs and translate them into business requirements.

Skills:

  • 3-5 Years of experience executing programmatic media spend.
  • Thorough understanding of the Ad Tech landscape with an emphasis in DSP mechanics, RTB, Optimization and Pacing is required.
  • 3+ years of analytical experience in an analytics-based consulting role, exploring large data sets to answer strategic questions for customers (either as an internal analyst or external consultant)
  • BS/BA in an analytical field (science, math, engineering, finance, etc.)
  • Strong analytical skills and ability to make fast decisions with limited and noisy data.
  • Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
  • High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
  • Familiarity with Python and Advanced SQL skill a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.


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