Primal Kitchen- Brand Manager- Strategy
Job description
General information
All posting locations: Remote, California, United States of America
Job Function: 05 - Marketing
Date Published: 30-Mar-2023
Ref #: R-68480
Base Salary Range: $110,200.00 - $137,800.00
Target Total Cash Range: $148,770.00 - $186,030.00
Target Total Cash: Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings. In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.
Compensation Disclaimer: The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
Description & Requirements
The Brand Manager- Strategy - Primal Kitchen is responsible for defining the short-term and long-term strategy and execution for the brand. Responsible for analysis- diligence- briefing and go-to-market strategy of the PK base and innovation projects.
This role works in partnership with Innovation- R&D and Sales to set the product strategy and with Marketing and Growth to define the success in market plan. This role reports to the Head of Commercial Strategy- Insights and Planning.
RESPONSIBILITIES:
Support the creation and validation of brand acceleration strategies that are rooted in significant consumer + product insights
Head execution of acceleration strategy by collaborating with a dedicated cross functional team (R&D- consumer insights- quality- legal- engineering- operations- sales- and finance) to take ideas from concepts to reality
Determine financial viability- operational feasibility- and strategic fit of brand acceleration activities.
Partner with Innovation & R&D to assess product changes/development including any needed consumer validation of the product
Partner with Finance to assess P&L and business impact of proposed acceleration strategy.
Lead learning + validation journey in partnership with insights
Leverage syndicated data sources to understand own and competitor performance- bringing forth insights and recommendations to integrate into overall strategy to drive business impact
Development of strategic overviews to aid in sell-in of projects with both internal and external partners
Manage any agency relationships related to the strategic acceleration plan
Provide consistent updates to senior leaderships on project progression while also gaining alignment to next steps/tradeoffs
Bring forth an agile- consumer-first mindset to day-to-day decisions- ensuring the integrity of the brand remains protected while balancing financial and operational considerations
You’d be a great fit if this sounds like you:
Genuine passion for growing Natural & Specialty foods
An experienced cross-functional team player with strong analytical and communication skills
Enjoy developing strategies- breaking the status quo- and delivering innovative solutions
Ability to interact effectively across all levels and functions
A strong communicator with excellence in leveraging data and presentations to communicate to leadership
Passionate about continuous improvement
QUALIFICATIONS:
5+ years in related fields in the CPG industry: category management- brand management preferred
Ability to influence management- lead cross functional teams- handle simultaneous projects- and work through others
Excellent leadership skills- operates independently and motivated by success
Consumer obsessed with the ability to identify market trends and key insights
Agile mindset to drive forth decision making + implementation in needed timings
Comfortable challenging the status quo and driving decisions via strong- data led stories
Outstanding verbal- written and interpersonal communications skills
Excellent organization and project management skills
Experience with at least one of the following databases: Nielsen- IRI- or SPINS
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.
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