Job description
Position Description:
The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties, as well as applicable restaurants, arenas, and events centers. Property assignments are fluid and subject to change, but usually include 3-5 properties and their venues.
This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. He or she will work creatively to improve engagement, increase followers, and create business leads. Boyd Gaming views each of its restaurants, arena and sister properties as guests, so this person must have excellent guest service skills to be a successful liaison for our venues. This is a 24/7 role that requires evening and weekend attendance at events, as well as emergency support.
Collaborate with on-site leadership to formulate strategies, content ideas, and promotions
- Collaborate with the shared service digital media & social engagement team to establish KPIs, best practices, content calendars, and advertising calendars
- Measure and report performance of all digital media campaigns, advertising campaigns, and company reviews to the marketing leadership at each property and the regional marketing director
- Partner with the marketing team at shared services to collaborate on holistic campaigns for email, websites, billboards, magazines, and other related tasks
- Identify trends and insights to create actionable recommendations for properties and venues
- Regularly visit each property assigned and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives
- Identify UGC sources and encourage the usage of it at each property on digital screens and via other creative outlets
- Actively create social media calendars for each property that follow best practices
- Actively create advertising recommendations and campaigns for social media
- Create content at each property utilizing video equipment
- Be able to attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support, including livestreaming and digital photography.
- Access to reliable transportation required to meet schedule and unforeseen business needs
Position Requirements:
- Bachelor's in Business, Marketing, Communications or equivalent work experience
- Experience with online marketing, including social media management, reputation management, and online advertising
- Casino/travel industry experience a plus
- Must be detail-oriented
- Must have excellent communication and writing skills
- Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (and similar tools) is preferred
- Customer service experience preferred
- Up to 50% local travel required
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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