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Job Summary

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. We are seeking a Specialist, Brand Identity reporting to the Sr. Manager, Brand Identity to support best-in-class development, implementation and governance of the Xfinity Brand across all teams and touchpoints. This role will be key to shape and uphold the new brand visual identity, including product design, marketing communications design, and all brand identity extensions, including animation, sonic design, and environmental design. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Job Description

What you’ll do:

• Support development, evangelism, and governance of Xfinity Brand Identity to ensure consistent, best-in-class execution across all touchpoints
• Support launch and implementation of new Xfinity Visual Identity, including coordination, review, and tracking across all partners and tactics
• Collaborate and consistently communicate across all areas of the business from marketing to product to internal communications to implement, track, and consistently uphold the Xfinity brand identity
• Maintain and update all Xfinity Visual Identity guidelines and brand assets, including quarterly updates and maintenance of Xfinity Brand Hub, as well as brand guideline extensions (e.g., Fleet, Uniforms)
• Support development of new Brand Identity assets, including sonic branding, animation toolkit, photography, etc.
• Responsible for creative review and governance across communications, product experiences, and internal branding
• Maintain and update to core Brand storytelling assets, including Brand Story, Brand Onboarding, sizzle videos, etc.
• Support development of Employee Engagement Campaign and Brand Training program
• Ongoing thought leadership and competitive auditing of best-in-class brand identity practices and principles to help grow and strengthen the discipline within the organization

What you’ll need:

• Strong partnership and collaboration skills
• Passion for branding
• Obsessive attention to detail and love for design
• Impeccable written and verbal communication, must be a master of presentation applications (Keynote, PowerPoint)
• Self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.