Job description
ICS - Sponsorship Marketing Associate Director
POSITION SUMMARY:
The Sponsorship Marketing team is seeking a motivated and adaptable individual, with a strong knowledge of the sponsorship and sports marketing space, to lead our premier sports partnerships, primarily focused on golf. The Associate Director will report to the Director of Sponsorship Marketing and work cross functionally within the Sponsorship Marketing Team developing, managing and executing various projects and initiatives. This position will also work closely with our external partners and vendors.
Responsibilities
- Lead the overall management of all Premier Partnerships for firm including PGA TOUR, THE PLAYERS Championship and HBCU partner schools.
- Ideate activation of assets to drive overall metrics, including ROMI, engagement and NPS while leveraging firmwide CRM and Adobe platform for reporting.
- Lead the development and activation of programs, events and hospitality related to our premier partnerships.
- Lead the project management of a multi-faceted sponsorship program that includes internal and external stakeholders within various marketing verticals.
- Collaborate with firm’s senior executives and local markets to activate against premier properties.
- Manage a wide variety of internal stakeholders to ensure necessary buy-in, collaboration, and approvals.
- Liaise with PGA TOUR and other external premier property partners.
- Manage on-site event execution as needed.
- Manage budgets across selected events.
- Assist with metric plan development including post event survey distribution and reporting .
- Conduct event de-briefs with team and identify best practices for future events.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, sports administration, communications or related field. Advanced degree or certifications a plus.
- Ten (10) plus years of sponsorship marketing experience
- Detail and action-oriented team player with a focus on achieving high-value results and an exceptional eye toward detail and quality.
- Strong project management skills with ability to work with others in a highly collaborative, fast-paced environment , juggle competing priorities and work through issues independently or with little supervision.
- Outstanding oral, written and interpersonal communication skills. Strong business and interpersonal instincts, judgment and high integrity.
- Excellent organizational skills and attention to detail.
- Exceptional client service and skill interfacing with C Suite, partners and other business executives.
- Ability to independently manage conflict resolution when challenges arise. Proactively make suggestions for resolution to issues.
- Highly proficient computer skills, including the Microsoft Office suite, particularly Power Point.
- Must be able to exercise discretion in handling/communicating sensitive information and be flexible, resourceful and self-confident.
- A strong team player with a positive attitude and willingness to do whatever it takes to get the job done.
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