CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

The Opportunity:

As a CRM marketing Sr. Coordinator within the DTC organization, you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics, primarily through email but also using consumer channels such as web push, SMS and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledge base. As a voice of the team, you will understand and confidently communicate best practices and team learnings to our partners. You must be data-driven and customer-obsessed in how you approach your work.

You will work closely with the CRM Manager to support Digital Merchandising, Digital Product, Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will Be:

• Support delivery of high-quality, accurate and on-time campaigns
• With support from the Manager, provide campaign reporting and data-driven insights to our team and our partners
• Assist with the CRM Learning Agenda to continually test and learn across campaigns
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Establish strong working relationships with our vendor partners

What We’re Looking For:

• 3+ years in a hands-on email operations role or similar experience required
• Highly detail-oriented, with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Strong communication and collaboration skills
• Prior experience within a direct-to-consumer retail and multi-brand environment is a plus

The base hourly rate for this position is between $30.00 and $40.85.
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.