Job description
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
Cloud Control Media is looking for an enthusiastic digital marketer who wants to apply their talents and craft in the higher education space to help make an impact at Universities and Colleges.
CCM is an innovative marketing agency, specializing in higher education. CCM is made up of passionate, talented marketers who love digital marketing and care about each other and our clients. If you want to work alongside great people, feel challenged and have opportunities for growth with work/family balance give us a shout.
Responsibilities
- Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
- Integrate offline customer data with online campaign performance metrics
- Collaborate with the creative team to devise programmatic display and social campaigns that assist other marketing channels
- Oversee and analyze custom reports for clients with large geographic footprints
- Identify opportunities to pitch new services to existing and potential new clients
- Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
- Monitor and optimize campaign pacing, budgets, and bidding
- Analyze and strategize over campaign performance metrics
- Maintaining high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
- Displaying a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
Qualifications:
- 3-5 years of professional experience in paid digital marketing
- Experience working in the higher education industry
- Bachelor's Degree or higher in Business, Marketing, or related field
- Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
- Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
- Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
- Exceptional verbal and written communications skills
- Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
- Comfortable delegating responsibilities to other team members and working closely with key partners to manage the process with the greater team
- Detail oriented and able to update systems with high accuracy
#LI-REMOTE
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.
offroadmanagementgroup.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, offroadmanagementgroup.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, offroadmanagementgroup.com is the ideal place to find your next job.