Job description

EXCELLENT PAY AND BENEFITS!

Be a part of one of the most successful financial institutions in the country!!

Star One Credit Union is the Silicon Valley's largest, member-owned financial institution and offers financial services to more than 117,000 members worldwide. With assets over $11 billion, Star One is the largest credit union based in the Silicon Valley and ranked 17th in total assets among more than 5,700 credit unions nationally. For eight years in a row, Star One has been ranked #1 by the Credit Union National Association for providing the highest direct financial benefit to the members we serve.

We offer AMAZING BENEFITS that help keep our employees healthy and shining bright!!!

• Medical, Dental, and Vision (Effective date of hire)
• 401(k) Plan, Match, and Profit Sharing
• Staff Incentive Variable Pay (Bonus)
• Paid Time Off Program
• Paid Holidays
• Employee Loan Discounts
• Education Assistance
• Annual Wellness Benefit

JOB TITLE: Vice President Marketing
HOURS: Normal Business Hours

COVID-19: At Star One, the health and safety of our employees and members is our number one priority. We follow all of the Santa Clara County protocols.

JOB SCOPE/RESPONSIBILITES

• Responsible for strategic leadership of marketing, including the development and implementation of cohesive marketing and digital marketing plans to increase brand awareness, deepen

relationships, drive loyalty and expand membership.

• Monitors and measures the impact of marketing initiatives and campaigns to ensure alignment with organizational goals and objectives.

• Leads the development of strong creative content to reach key demographics across all channels, including digital, web and social media.

• Collaborates with Executive Management to address community relations and corporate communication needs, issues and crisis response.

• Analyzes market data to proactively address competitive challenges, opportunities and trends.

• Builds productive relationships with media and stakeholders through effective public relations strategies.

• Empowers staff to creatively deliver on marketing plan requirements and individual goals.

• Monitors and ensures compliance with regulations pertaining to marketing practices, policies and procedures.

• Develops and manages annual marketing budget. Manages vendor and business partner performance and relationships.

QUALIFICATIONS

• Requires eight to ten (8-10) years of directly related marketing and digital marketing experience, preferably in the financial services industry.

• Minimum of five (5) years of experience in management. Bachelor’s degree in Marketing, Communications or relevant field required; Master’s degree preferred.

KNOWLEDGE/SKILLS/ABILITIES

• Strong, relevant experience with managing a variety of promotional projects, including paid advertising and digital marketing campaigns.

• Requires expertise in the areas of display advertising, affiliate marketing, mobile marketing, search engine optimization, search engine marketing and social media.

• Advanced knowledge of digital marketing tools and techniques, as well as data and web analytics. Requires a strong understanding of current online member acquisition channels.

• Polished leadership, communication and interpersonal skills.

• Executive level writing, project management, presentation and critical thinking skills.

• Ability to effectively interact with individuals at all levels to include the Board of Directors, and maintain the highest degree of professional ethics, confidentiality, and neutrality.

• Collaborative with the ability to build and grow a highly agile Marketing team to meet business demands and deliver results.

MUST HAVE GOOD CREDIT.

We are a proud Equal Opportunity/AAP Employer M/F/Vet/Disabled

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: One location

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