Position: Vice President of Sales & Marketing

Reports to: CEO/President

JOB SUMMARY

Responsible for total room, banquet, catering, and overall hotel revenue, yield strategies, implementation and accountable to market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include, pricing, status, and direct sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

CANDIDATE PROFILE

Experience

• A minimum of Ten (10) years work experience in Hotel Sales leadership, ideally with experience in an area or regional role with multiple brands.

• Bachelor's degree in marketing or related field preferred with 8 years of relevant experience

• Prior Leadership Position experience is required.

• Strong knowledge of local market and business trends preferred.

• Must have a valid driver's license

• Significant travel required.

• Strong verbal & written communication skills required

• Strong organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment

• Skilled in the use of computer and software programs associated with Sales and Catering, such as CI/TY, OneSource, Lightspeed, FOSSE, FSPMS, MARSHA, ONQ, Hilton Lobby, Delphi Salesforce, ONQ, Opera and other hotel property management systems; Strong computer skills utilizing Microsoft Outlook, Word and Excel

• Demonstrated ability to effectively interact and manage people of diverse backgrounds while solving complex problems and creating a productive sales team.

• Expertise with launching brands and the systems and SOPs is extremely important.

• The successful candidate will have highly developed analytical and negotiating skills and be highly adept at establishing and maintaining professional relationships.

• The candidate should have experience building a department's structure & practices from the ground up. Leadership and coaching skills with a track record of developing a highly motivated and cross-trained group of Revenue Management, Sales and Marketing professionals.

• Superior communication and presentation skills, both oral and written, are critical.

• S/he will have a proven track record of building dynamic teams and generating efficient revenue. In addition, the individual should be well organized, computer literate, and detail-oriented as well as adept at managing multiple projects at the same time. The candidate should have the ability to think creatively, be nimble and be capable of oscillating between big picture thinking and granular details.

JOB ESSENTIALS

• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts and other reports as directed/required.

• Attend weekly revenue management call and participate.

• Ensure pre-payment / all payment is received per policy. Social events in advance, tax exempt certificates received, proper credit applications filled out and approved in advance if applicable.

• Able to effectively deal with internal and external customers, some of whom will require high level of patience, tact and diplomacy to defuse anger and collect accurate information and resolve conflicts.

• Able to observe and detect signs of emergency situations. Able to remain calm and alert, during emergency situations and/or heavy hotel activity, serving as a role model for clerks and other associates.

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.

• Ensure training programs are conducted regularly and company/brand standards of performance are met. Give guidance and counsel staff toward improvement.

• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.

• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

• Develop and conduct persuasive verbal sales presentations to prospective clients.

• Analytical approach to problems with regard for detail and accuracy.

• Act as Manager on Duty per schedule as needed.

• Able to make sound business decisions and take action quickly based on previous experience and good judgment.

• Knowledge of hotel operations, including marketing plans, preparation of business plans, budget, forecasting, service and long-range planning.

• Command of the English language both written and verbal.

• Implement company and franchise programs.

• Interview, hire, train, develop, resolve problems, provide open communication and recommend discipline and/or termination when appropriate of staff members. Ensure timely completion of performance appraisals.

• Coordinate activities with other hotel departments in order to facilitate increased levels of communication and guest satisfaction.

• Resolve customer complaints; anticipate potential problems by reviewing and monitoring complaints, operational issues, business flow and associate performance to ensure high levels of customer satisfaction and quality.

• Comply with attendance rules and be available to work on a regular basis.

• Perform any other job related duties as assigned.

Physical Demands

• Some lifting may be required. This position may require 25%+ or more of time on their feet and travel to potential customer offices.

Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules (including Holidays and weekends) to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.