Job description
Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Opportunity for impact.
This individual will leverage Fanatics’ differentiated position with leagues, players, and teams as well as their current 80M users to create an unprecedented loyalty program. They will drive synergies, and data from Fanatics’ ecommerce business to their betting and gaming business. Furthermore, this individual will create a unique loyalty program for VIP users, and work to acquire new customers and incentivize users across all Fanatics platforms. This program will ultimately drive revenue for Fanatics and create a first class customer experience.
Fanatics VP of Loyalty and VIP Experiences will develop a personalized, strategic approach to loyalty of our fan base, through the development of experiential loyalty programs. This individual will be a strong lifecycle marketer, who is passionate creating programs and touchpoints that will create a deep level of engagement as well as enthusiastic member retention. The VP of Loyalty and VIP Experiences will report directly to the SVP/GM of Loyalty and work closely with the highly collaborative executive team.
Key Responsibilities
- Develop a member experience roadmap for high value customers to deliver on aggressive growth and retention goals, both domestic and global, over the next 1-3 years.
- Develop overarching program positioning, marketing integrations, and experience structure to support premium and VIP customer requirements.
- Program, create and execute best in class experiential events to bring to life the value of membership in the Fanatics loyalty program, bringing together our differentiated athlete relationships, sports assets, and our passionate fan base
- Lead, manage, and continue to build a high performing team to manage our premium and VIP programs, delivering value across the Fanatics business lines
- Build, scale, and lead a global experiential program that will ensure customer retention through all Fanatics platforms.
- Lead a matrixed team, ability to work in a cross-functional fashion across multiple, highly complex projects focused on driving the quality of engagement amidst consumers.
- Work closely across all existing loyalty programs and integrate into the new system.
Professional Qualifications:
- 8+ years of marketing leadership experience with a concentration in loyalty and experiential marketing for companies with an array of product offerings
- A successful track record in leading customer retention programs, with a deep understanding of the customer journey.
- Experience working with internal and external agency teams to develop high quality, premium experiential activations at scale
- Led and effectively scaled a marketing function through a period of rapid growth, ideally within a fast-growing consumer business.
- Experience building, scaling, and managing teams across all functions of marketing.
- Excellent quantitative and analytical skills, including the ability to process and understand large data sets.
- Strong intellectual horsepower; superior reasoning and analytical skills, proven track record of
- ROI-driven decision making.
Personal Characteristics:
- A visionary leader laser-focused on Fanatic’s customers and their experience.
- Intellectually curious, with the ability to make quick and nimble decisions.
- Entrepreneurial with a “roll up your sleeves” attitude; comfortable with ambiguity. An inspired leader who can work cross functionally with the leadership team.
- Humble, kind, and strong collaborator. A true believer in Fanatic’s mission, and someone who embodies the values and embraces the goal of the company.
- Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling
The salary range for this position is
$220,000 - $333,000 which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA
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