Profi.io is looking for a Content Writer responsible for creating different types of content around Profi platform and its features as well as coaching, training and consulting industry trends, business growth and scaling models.

This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

This is a part time position with an opportunity to turn into a full time.

Content Writer reports to the Head of Marketing & collaborates with the roles of Customer Service, Sales, Product and SEO to help define both the brand story and the story as interpreted by the customer.

Responsibilities:

• Ensure that Profi narratives and messages are in support of the content strategies and editorial decisions that are formulated along with the Head of Marketing and key stakeholders
• Be a part and influence discussions and strategy around Thought Leadership content creation through navigating and facilitating communication with internal stakeholders, industry leaders, guest speakers, strategic partners and influencers
• conduct thorough research on industry-related trends and topics
• Supervise, manage and produce engaging content (blogs, videos, case studies, testimonials, lead magnets, white papers, any type of visualization) aligned with overall marketing strategy and the road map timeline
• Align content efforts with Product Marketing department in order to deliver seamless and on time communication about product updates and new initiatives
• Create eye-catching and innovative headlines
• Align with SEO team on goals and process of how to achieve them
• Oversee and produce content distributed through email, collateral, recorded messages (ex. webinars), newsletters, direct mail, etc
• Supervise integration of content activities within traditional marketing campaigns
• Define, develop, implement, and maintain a content publishing workflow.

Requirements:

• Bachelor’s degree in English, Journalism, Marketing, related field or equivalent experience
• Proven experience as a Content Writer - 3+ years

• Good understanding of digital marketing strategies including SEO, email marketing as well as content marketing analytics and metrics
• Strong written and verbal communication skills
• Portfolio of published work.

Equal Opportunity Profi, what makes us different enables us to identify with and create value for our incredibly diverse, mission-driven clients worldwide. As a female lead software company, we are actively building a diverse and inclusive team and are proud to be an equal opportunity employer. Our team is equally privileged to be working with people of all backgrounds, including immigrants, refugees displaced by war and natural disasters, and cancer survivors.