Job description
The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full understanding and focus to lead execution across Red Bull North America's (RBNA) Distribution Network (DPs). You will report to the Director of Distribution in Nashville, TN. The DPM brings value through year-round business planning, driving in market execution, ensuring implementation of regional & national Key Accounts Programs while bringing RBNA's marketing mix to life within the distributor network. You will be field-based, embedded within the distributor community to fulfill the RBNA mission to be the best distribution network in North America.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
YEAR ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) to align with RBNA BP priorities
Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
Conduct planning reviews to meet quantitative targets and KPIs
Participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full ownership for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement)
SELLING & INFLUENCE
Analyze market and distributor performance data to produce insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
Develop DP network through implementation of RBNA's distributor selling model (power platform, PIITCHER, Skill Pills)
Manage all Point of Sale (POS) orders to ensure delivery of assets in store
Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
Use tactical budget around programs and incentives that maximize ROI
Manage Independent trade program (VIP) and work with local distributor managed Key Accounts (Tier II)
KEY ACCOUNT EXECUTION
Prioritize and implement regional and national Key Account (KA) programs by securing additional resources (trade funds, POS ) to support local market opportunities
Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts
Communicate with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES
Bring our marketing mix to life by engaging the DP sales force and using all available assets (i.e. local and regional events)
Implement rollout of RBNA brand programs and tentpoles
Bring brand and key account solutions to solve issues at the market level
Ensure the DP executes Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 5+ years demonstrated experience working within Consumer Packaged Goods industry
- Experience within a Direct Store Delivery distribution environment
- Coached others to sell in the Off Premise channel
- Analyzed and used data to bring insights to action
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 40-50%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
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