Job: Manager- CRM, NYX

Reporting to: Sr. Manager, CDAL (Customer Data Activation Lead) & Retail Platforms Innovation Lead – NYXPM

Location: El Segundo, California

Manager, CRM

The CRM Manager will lead the day-to-day management and execution of the CRM plan, effectively carrying out and helping develop the brand’s consumer data acquisition, activation, and retention strategies in partnership with the Sr. Manager, CDAL (Customer Data Activation Lead) & Retail Platforms Innovation Lead. This role encompasses the execution, evaluation, and continuous refinement of our CRM & consumer acquisition programs to ultimately deliver a best in class integrated customer approach across all channels. The candidate will work closely with multiple business stakeholders, agencies, and division/corporate teams to manage email & SMS briefing, execution, and post-campaign analysis. The CRM Manager will support the Sr. Manager, CDAL (Customer Data Activation Lead) & Retail Platforms Innovation Lead on creating ‘Single View of Customer’ learnings and provide insights for growth and optimizations based on factors such as customer value or customer segmentation.

The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including web, mobile, email, loyalty) having managed best in class digital initiatives and executed both inbound and outbound CRM in high-growth market-leading companies.

Responsibilities:

• Responsible for the daily management and execution of the CRM/Multi-channel plan to increase consumer LTV, reduce churn, improve retention, drive sales, and create consistency in customer contacts
• Manage the day-to-day relationship with external business partners including email and SMS providers to set up, execute, test and monitor complex CRM journeys, triggers and automations designed to drive conversion, engagement and retention
• Maintain health of customer database through agency managed refreshes, scrubs/cleansing
• Analyze customer database to understand most effective sources of data acquisition and best performing customer segments. Make recommendations based on results and implement programs to improve performance and enhance long-term customer relationships
• Own post-campaign reporting and socializing learnings across the brand, retailer teams and CDMO to unlock future pilots or scaling opportunities
• Partner with Sr. Manager, CDAL (Customer Data Activation Lead) & Retail Platforms Innovation Lead to develop and execute ongoing Loyalty program activation plan

Qualifications:

• Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Listens and communicates effectively with team and cross-functionally
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Advanced analytical skills and in-depth database segmentation experience
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Must possess excellent creative, organizational, verbal and written communication skill

Education/Experience:

• Bachelor’s degree in eCommerce, Marketing and/or Communications
• 4+ years relevant industry experience with 2-3+ years’ experience specifically in CRM and loyalty, required
• Experience building agency / project briefs
• Experience with programmatic media is a plus
• Strong and proven interactive track record/performance
• Highly knowledgeable and passionate about the beauty world and beauty trends
• Proficient in Microsoft Office, Google Analytics, Power BI, and data visualization.

Salary Range $95k- $120k + bonuses

NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.