Job description

As an advocate for the business community and its members, the Greater Mount Airy Chamber of Commerce strives to be the go-to source of all business information for Surry County, NC, and surrounding areas. The Chamber of Commerce hosts public and private events throughout the year, the largest public event being the Autumn Leaves Festival™, and acts as an additional marketing outlet for all Chamber of Commerce members. The Marketing Director is the manager of all promotions and communications internally and externally of the organization and is responsible for maintaining the brand image as set forth by the nature of the organization and Chamber of Commerce team.

Objectives

Drive event ticket sales

Support new member sales

Promote membership participation

Foster membership retention

Grow social media following and email subscriptions to, in-turn, grow the membership base

Spread awareness about the organization within the business community and general population

Analyze website and social media performance and find areas of improvement

Consistently maintain a good connection with all active Chamber members

Be a liaison for Chamber members and the community through marketing efforts

Act as a secondary marketing outlet for active Chamber members

Responsibilities

Creates marketing materials independently and in a timely manner (publications, flyers, social media content, business cards, ads, banners, logos, posters, billboards, etc.)

Oversees and manages all marketing campaigns from start to finish

Responsible for maintaining the brand of the organization through design consistency

Responsible to managing all internal and external paid advertising medias

Manages and edits MtAiryNCChamber.org and AutumnLeavesFestival.com websites

Communicates daily with members and fulfills social media share requests, Email Blast requests, job posting requests, membership listing requests, etc.

Manages Facebook page(s), Twitter, Instagram, LinkedIn, and YouTube

Creates newsletters, Email Blasts, newspaper ads

Acts as the official photographer of the organization

Attends all major events and as many minor events and presentations as possible – documents with photos and notes, and assists with other tasks as needed

Attends all Board of Directors meetings and other committee meetings by request or as needed

Works closely with Events and Membership Directors to achieve goals in ticket sales, new member sales, member participation, and member retention

Responsible for posting all events online and setting up online registration

Assists Membership and Events Directors in managing registration lists and membership listings

Responsible for the design and completion of one or more large printed publications each year

Works closely with Event Director to plan Autumn Leaves Festival event, prepare and manage marketing materials, and all other tasks assigned by the Events Director

Skills and Qualifications

2+ years of experience in a marketing management position

2+ years of experience using design software to create marketing materials and social media content

Working knowledge of Facebook, Facebook Ads, Twitter, Instagram, LinkedIn, and YouTube

Experience managing and ability to manage multiple social media accounts simultaneously for a business or non-profit organization. (Must be able to show a track record of managed social media accounts.)

Must be able to write clear and professional copy for social media posts, press releases, newsletters, and blog posts

Expert in Microsoft Word, Excel, PowerPoint

Willingness and ability to learn Chamber Master (CRM system) and Constant Contact programs

Must have the ability to troubleshoot technical issues within software and programs used

Basic knowledge of website editing

Basic knowledge of event photography

Willingness to entertain new ideas and pursue their completion

Must be able to work independently and in a team setting

Must be willing and able to communicate openly and effectively with other staff, Chamber members, business leaders, and other leaders within the community

Must be able to work with a deadline

Preferred Qualifications

Associates or Bachelor’s degree in Marketing, Communications, or Business

Experience in Adobe Suite (Photoshop, Illustrator, Premiere Pro, Acrobat, Lightroom)

Experience in Google Workspace (Docs, Forms, Sheets)

Experience managing websites using WordPress

Experience in email marketing via Constant Contact

Experience managing ticketing / registration programs

Job Type: Full-time

Pay: From $38,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Commission pay

Ability to commute/relocate:

• Mount Airy, NC 27030: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: In person

offroadmanagementgroup.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, offroadmanagementgroup.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, offroadmanagementgroup.com is the ideal place to find your next job.