Job description

The Marketing Specialist will be responsible for creating and managing the content of MH Equipment’s marketing materials. This individual will also evaluate market conditions and competitor data, along with monitoring trade publications on a regular basis. This position will also be responsible for a variety of other general marketing projects as needed. This is an excellent opportunity for an energetic candidate with a passion for creating engaging and persuasive content in support of sales goals.

Company Overview:

MH Equipment is an authorized Hyster and Yale lift truck and forklift dealer that provides top quality material handling equipment to meet our customers' needs. We have won the Hyster “Dealer of Distinction" award multiple times. We give back to the communities we do business in through the His First Foundation, which contributes 10% of our annual income to charitable endeavors that our employees are involved with. Our focus and culture are centered on our beliefs that people matter, passion inspires and purpose unites.

For more information on who we are and what we do, please visit our website at www.mhequipment.com

Job Responsibilities:

• Create and manage content for marketing materials while working to establish and manage a consistent MH Equipment voice.
• Create marketing copy to drive lead generation, increase customer education, and
• Manage sales library and continue to develop and grow partnerships with OEMs to assure accurate and updated literature for MH Sales team and drive adoption of HYIMPACT library.
• Assist in marketing lead management including processing, reporting, receiving leads, distributing to the field, and ensuring follow-up.
• Evaluate customer research, market conditions and competitor data, as well as monitor trade publications and industry news sources for relevant news.
• Optimize campaigns with ongoing testing of customer segmentation, subject lines, time of send, content, etc. making them highly relevant and effective.
• Assist with CRM data integrity including clean-up and supplementation.
• Assist in documenting Marketing and Sales Support procedures and policies.
• Attend and participate in appropriate sales and marketing meetings.
• Provide independent thinking and creativity in analyzing data.
• Performs other duties as assigned.

Job Requirements:

• Bachelor’s degree or equivalent experience in Marketing, Communications, Sales, or a related field
• Great interpersonal skills – Displays honesty, ethics and integrity at all times
• Ability to organize, implement, and monitor a plan
• Demonstrated time management skills
• Salesforce and/or HubSpot experience
• Professional verbal and written communication skills
• Extensive knowledge of the following software programs, Microsoft Word, Excel, PowerPoint
• Adobe Suite experience preferred.
• Able to effectively communicate, self-starter, and work independently.
• Must be accurate, have excellent follow through, analytical, creative, work well with others.
• Present a professional image in personal appearance, dress and preparation.
• Foster the enterprise culture throughout the office by being a positive role model for team; demonstrate and reinforce core values and cultural pillars.

Working Conditions: Employee is expected to work forty hours per week plus whatever time is required to accomplish the goals of the position. This is a salaried, exempt position.

Benefits:

• Uniquely MH: Adoption Assistance, Dave Ramsey’s Smart Dollar, Pet Insurance, Wellness Program, Vendor Discounts, and more!
• Excellent Compensation: Great pay, pay bonus incentives, 401K with employer match.
• Generous PTO: Paid vacation, holidays, personal, sick days, charity time off.
• Great Insurance: Medical, dental, vision, and life insurance. Short-term and voluntary long-term disability.
• Company Support: Continuous training, safe working environment

MH Equipment is proud to be an Equal Opportunity Employer

Job Type: Full-time

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Salesforce: 3 years (Required)
• Microsoft Office: 3 years (Required)
• Adobe Suite: 3 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: One location

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