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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

The Customer Growth Direct Marketing Team, within the US Consumer Marketing Services Group, is responsible for driving incremental revenue growth through customer-centric strategies across the direct marketing channels to deepen engagement and make Amex essential for our Card Members.

This Senior Analyst will help lead charge in developing marketing strategies through email and direct mail channels that drives spend and lend activity across customer lending proven revenue driving treatments with a focus on Proactive Line Increase (PLI).

Each proven revenue driving treatment delivers significant value for the organization and this Senior Analyst will help develop compelling marketing creatives, modernize journeys, optimize targeting strategy, analyze complex campaign performance data, and ensure flawless operational execution.

The ideal candidate should have a passion for marketing in the email and direct mail channels; ability to challenge the status quo with innovative thinking; have experience with analyzing campaign performance data; and be able to collaborate effectively with key partners around the Organization including Product Management, Risk, Brand, Legal, Compliance, Treatment Strategy, Direct Mail Partners, SalesForce, Investment Management & Services, Digital and Analytic Product Teams & External Creative Agency partners.

Core Responsibilities include:

• Influence development of new customer-centric marketing that will deliver incremental revenue across lending proven treatments in the email & direct mail channels

• Influence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approach

• Strong financial intelligence and problem-solving skills

• Ability to partner, build internal relationships and influence key partners while thriving in a highly collaborative, fast paced environment

• Uplift Web & enable Amex Mobile App conversion channel to keep journeys modern and simplified.

• Excellent business knowledge, clear written and verbal communication skills

• Ability to deliver successful results in a complex environment and lead others even with limited direct authority at times

• Optimize targeting/segmentation strategy in close partnership with Data Science, Card Product, Risk, and Finance teams

• Analyze monthly results reporting, forecasting and budget activities for respective treatments

  
  

Minimum Qualifications

• 2-3 years of marketing experience preferred

• Demonstrated ability developing & executing marketing; experience in email, direct mail or digital marketing preferred

• Experience in growth marketing, a plus

• Customer centric marketer who can translate insights into strategies

• Strategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and excitement

• Have a “can do” attitude towards problem solving and demonstrated an ability to work well with new opportunities

• Marketing experience with demonstrated test & learn and customer-centric priorities

• Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution

• High proficiency in Excel; comfortable managing complex data and proven ability to derive insights from it

• Expert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver results

• Superior verbal, written, presentation, and interpersonal communication skills

  
  

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.