Job description
Why Lytx?:
If you are passionate about the convergence between data and analytics to drive strategic decision-making within a SaaS company, then this is the role for you! Lytx is looking for an inquisitive Senior Data Analytics Specialist to build data and metrics capabilities within the marketing organization, to help marketers define and optimize their business strategy. The analyst we’re looking for knows that data is important, but it's the deep analysis and curation of the full story that are most critical. If you are an analyst that thrives in an environment of continuous testing and learning, you’ll thrive here!
You’ll Get To:
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Unlock new growth by building and/or updating existing predictive, attribution, and forecasting models to advise marketing decision making.
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Lead in cross-functional analytics efforts to tap into underlying data, align on metrics, and generate insights and recommendations
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Develop a thorough understanding of all data elements, interpret them, and develop unique stories from data as they relate to customer acquisition, growth, and engagement.
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Explore data to find practical insights and make marketing recommendations through cohort analyses, long-term trends, funnels, segmentation, regression models, and more.
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Build dashboards and data visualizations to communicate meaningful metrics for our Marketing teams.
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Build ETL data pipelines for dashboard automation for internal business usage.
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Find opportunities for improvement in reporting; modify existing tools, techniques, or processes to improve our data-driven partnerships.
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Analyze and report on marketing channel and campaign effectiveness across a range of channels including email, paid advertising, CRO, and ABM.
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Perform segmentation analyses to identify differences in performance and opportunities to optimize throughout the funnel
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Empower and guide marketers cross-functionally to work effectively and efficiently with data
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Other duties as assigned
What You’ll Need:
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4 to 8 years of experience in quantitative and analytical roles, turning data into insights and recommendations
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3+ years of demonstrated success building compelling presentations from data that summarizes insights and tells a compelling story
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Experience supporting a marketing organization preferred
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Ability to communicate and work effectively with cross-functional departments to influence and drive business effectiveness with data.
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Highly proficient in SQL
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Experience with a Business Intelligence tool (Tableau, Power BI)
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Ability to build compelling presentations from data that summarizes complicated data and insights.
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Experience tracking and reporting on marketing lifecycle and digital performance metrics
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Expertise developing complex data models in Excel
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Experience with statistical analysis
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Experience with Python or R, a plus
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Experience with querying data warehouses (Snowflake), a plus
Benefits:
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Medical, dental and vision insurance
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Health Savings Account
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Flexible Spending Accounts
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Telehealth
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401(k) and 401(k) match
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Life and AD&D insurance
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Short-Term and Long-Term Disability
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FTO or PTO
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Employee Well-Being program
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11 paid holidays plus 1 inclusive holiday per year
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Volunteer Time Off
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Employee Referral program
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Education Reimbursement Program
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Employee Recognition and Appreciation program
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Additional perk and voluntary benefit programs
Expected hiring salary for this position is: $93,370 to $114,120. Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan.
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
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