Senior Manager, Web Analytics

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we’d never have grown to where we are today without them.

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

Overview:

This position is integral to the overall success of vineyard vines. We are looking for an independent thinker with a competitive mindset who is passionate about driving incremental business through data driven decisions. The right person loves identifying problems, testing ideas, and is obsessed with finding interesting ways to look at data. We are a culture that promotes taking initiative, finding solutions, empowerment, collaboration, and having fun.

Key Responsibilities:

• Lead the Web Analytics team in weekly business reporting and measuring using Adobe Analytics tools and preparing recap documents for leadership meetings
• Own the online AB testing program – identify areas of opportunity, develop hypothesis, manage roadmap, measure impact, and communicate results to the broader Ecommerce team, merchandising, marketing and creative partners
• Build automated dashboards identifying key performance indicators that drive actionable business decisions in areas of conversion funnels, site merchandising, product storytelling and consumer feedback
• Identify and build customer segments by analyzing multiple data sources and provide recommendations to Marketing and BI teams for segmentation and targeting
• Gather business requirements for Adobe Analytics / GA enhancements and manage the Analytics playbook
• Partner with IT and outside agencies on tagging and prioritizing data layer enhancements
• Develop merchandise reporting for ecommerce business
• Oversee ad-hoc analytics projects as needed

What you bring:

• BA/BS degree in Economics, Math, Statistics, Computer Science, or a related quantitative discipline
• Minimum 5 years experience in Web Analytics tools required, ideally Adobe Analytics
• Adobe Tag Manager Expertise a plus
• Minimum 3 years experience in AB Testing tools required (Adobe Target, UserTesting, Qualtrics, SFCC experience a plus)
• Proficiency in SQL, Tableau, and Python
• Advanced Microsoft Excel and Powerpoint skills
• Very strong analytical, quantitative, problem solving, and project management skills
• Prior Retail Industry experience strongly preferred
• Excellent leadership, cross-functional communication and teamwork skills
• Passion for the vineyard vines brand

Every day will feel this good because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar

#LI-AB1