Req ID: 1768

Plymouth Corporate

1ST,

Remote work option Mondays and Fridays

Compressed workday ½ day Fridays

Your Story.

You have a deep understanding of the total media, digital, social landscape as well as an ever-evolving knowledge of current tools, platforms, and technology to ensure the brand’s voice and messaging is integrated across all digital channels and product lines.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you’re ready for the right place to belong and grow your career, you can find it here.

What You Do.

In collaboration with core Marketing teams and agency partners, establish strategic role that media plays within the marketing mix, and develop and implement overall vision and strategies for Sargento Digital Channels to achieve stated goals. Work collaboratively with all product line managers to develop fully integrated annual marketing plans.

Media

• Oversee all media buys within $65MM+ media budget, including TV upfront / scatter, and ongoing digital programmatic and online video. Ensure transparency in all media buys and contracts.
• Guide ongoing analysis of digital and traditional media performance, and optimization to ensure efficiency and effectiveness are maximized across channels and agencies.
• Establish processes for measuring media performance, including coordination with internal Business Drivers Analysis (marketing mix model), working with external auditors to audit traditional and digital media performance, etc.

Digital

• Develop digital marketing strategy and oversee team responsible for executing plans across multiple digital and social channels to drive awareness, engagement, and loyalty to meet product line objectives
• Work closely with agency resources to ensure appropriate measurement and optimized performance of digital activities. Establish a common framework for determining and reporting on the effectiveness of digital initiatives. Works with internal team and agency to craft monthly, quarterly, and annual digital marketing reports for internal stakeholders.
• Lead growth and development of Sargento’s MarTech solution
• Oversee team responsible for developing and implementing social paid strategies via TikTok, Facebook and other social media platforms
• Oversee team responsible for content strategy across all digital properties
• Oversee team responsible for the development and implementation of strategy for Sargento email marketing program and recommend appropriate steps to evolve CRM capabilities
• Work directly with Omni-Channel Center of Excellence and agency to consult on appropriate channels and tactics to enhance Shopper and eCommerce programs
• Consult and support sales efforts and eCommerce marketing programs, including retailer search and retail media programs
• Ensure connectivity across all marketing channels and product lines.
• Function as the Subject Matter Expert on the marketing team for digital and media, providing thought leadership across organization
• Work collaboratively with brand teams, agency and internal integrated marketing communications team to budget and manage costs associated with media, website and social media programs
• Oversees team responsible for developing digital marketing calendars.

General

• Attend additional training, conferences and events as necessary to stay up to speed on technology and best practices and educate entire marketing team on digital and social advancements
• Work proactively with departments across the organization to explore and identify ways to leverage traditional, digital, and social media to help support department campaigns, initiatives, goals and revenue objectives.
• Manage three direct reports to facilitate successful development of personnel.

Your Education and Experience.

• Bachelor’s Degree required. Masters preferred.
• 5+ years of experience required, preferably in a consumer-packaged goods environment.
• 2+ years of digital marketing experience, either client-side or agency side, required.

• Ability to work within an evolving and changing job function
• Excellent communication and leadership skills
• Experience in developing campaign strategy and execution across multiple digital channels
• Experience developing successful paid digital strategies (i.e. programmatic, search and/or social)
• Supervision of employees preferred
• Agency management experience required.
• Minimal travel required

Benefits that set us apart.

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Flexible Work Week
  • Hybrid work schedule – Onsite Tuesday – Thursday with the option to work remotely Monday and Friday
  • Compressed work week – Option of ½ day Friday
• Onsite Health & Wellness Center: includes a nurse practitioner, licensed physical therapist, dietitian, personal trainer, and health coach, care coordinator and work-life mentor
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store

Our Story.

With over 2,000 employees and net sales of $1.5 billion, Sargento Foods is a family-owned company that has been a leader in cheese for more than 65 years. We created the world’s first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.