Job description
About
Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.
Macy’s Merchandising curates the best national and private brands to support our customer’s self-expression from off-price to luxury. Merchandising ensures Macy's is the premier fashion authority using a high acumen for products and trends as well as strong relationships with vendors in the marketplace. Our team maximizes sales and gross margin for each product category by identifying, procuring, and assorting the products that our customers demand.
Do you have an eye for products and trends? Join Macy’s Merchandising and create connections that surprise and delight our customers at every turn.
Job Overview
The Senior, Trend Research and Forecasting will lead the macro/micro trend research, annual/seasonal/quarterly trend vision, and enterprise story-telling needs for Macy’s private and market brands in partnership with the Director of Trend.
The position requires a trend research expert with strong leadership skills, the ability to identify, study, and communicate macro trends, consumer behavior shifts, cultural influences, past/future zeitgeist impacts, and emerging style trends for Macy’s, and specific areas of focus in apparel, accessories, and home. The trend researcher and forecaster, has a natural curiosity and is able to synthesize information from a variety of resources into faceted ideas that support the greater needs of the business and trend strategy. This individual will successfully support trend strategies and ideas that align with Macy’s overall direction, customer base, and will be responsible for leading the trend research and forecasting for an individual area of business. The individual must be able to lead research strategies and collaborative ideations that result in consumable ideas that can be applied to brand and category-level design work. A strong ability to influence, story-tell, and gain trust to push new ideas into implementation will be key to the success in this role.
Essential Functions
- Lead trend strategy, vision, and fashion application for an individual areas of focus in partnership with Director of Trend.
- Support the overall Macy’s Trend strategy through supported research, aligned forecasts, and coordinated team focus.
- Ability to synthesize information from a variety of resources into commercial ideas.
- Ability to organize trend research functions and tools with regard to emerging trends through; curious observation, travel, trend service engagement, street-style, runway, art, and music.
- Contribute to the development of Annual, Seasonal, and Quarterly trend forecast presentations that include Macro Influences, Color, Fabric, Artwork, Silhouette, and Styling Cues across Apparel, Accessories, and Home.
- Supports the build of enterprise-wide story-telling and big-idea moments, experience-led ideas, and broad-based creative collateral that elevates Macys impact as a modern department store.
- Effectively manages relationships with external trend services, and drives active engagement with the fashion and design community both internally and externally in partnership with Director of Trend.
- Effective time management, individual workflow planning, team collaboration, and delegation across functions that support the trend strategy, and focused categories of business.
- Lead and Influence Design, Merchant, and Vendor Partners, through effective and consistent communication, presentation materials, and authority in research and future-focused thinking.
- Utilize Trend Curve philosophies to ensure commercial application, customer-segment alignment, and fashion pyramid balance.
- Advise design and merchants on trend direction by brand, and ensure product design and selection aligns to proper interpretation of trend strategy.
- Supports and works with Director of Trend on special project requests, and deep dive work needed.
- Drives an engaging and collaborative culture both within the trend team, and also outside the team with all cross functional
Leadership
- Practices open and clear communication, values keeping others informed, can make decisions in a concise, and confident manner.
- Collaborative style with a strong ability to establish trust and build relationships across all levels and functions of the organization.
- A builder of engaged and highly functional teams and partnerships, passionate about our work and focused on developing and coaching trend team with ability to identify, engage and motivate talent.
- Comfortable with taking risks and celebrating risk-taking regardless of outcome.
- Tracks and coaches the team’s development and talent. Meets with team members individually to discuss progress, opportunities, and wins.
- Resilient, tenacious, high energy. Able to rapidly bounce back from adversity
Other Skills
- Ability to read, assess and organize data and opportunities
- Relentless customer focus
- Strong research skills
- Ideally, 5-7+ years of experience
- Excellent written and verbal communication skills
- Ability to manage multiple workstreams and prioritize based on business needs
- Ability to make decisions independently and work under general direction
- Proficient in Excel, Word, and Power Point
- Ability to work a flexible schedule based on department and Company needs
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