As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

Position Summary:

The Shopper Marketing Manager will lead the Shopper Marketing strategy, development, and execution of Omnichannel shopper activation plans for the retail channel and select customers. This role will partner with the Sales Team to develop and execute plans that influence shopper behavior along the path to purchase, while driving shopper loyalty and profitable growth for our brands. The Shopper Marketing Manager will work across brands and customers to align on priorities, develop shopper marketing plans, implement creative, and execute tactical elements against allocated budgets.

Responsibilities:

• Drives brands with shopper insight-led strategy and shopper activation plans with select customers using both in-store and digital (Omnichannel) executions along the shopper’s path to purchase in the given category/retailer
• Understands brand and retailer strategies/objectives and partnering with customer teams to develop and execute integrated customer business plans
• Partners with cross functional teams internally including, but not limited to: Brand Marketing, Customer Teams, Customer Strategy, Shopper Insights, Visual Merchandising, Category Management, Creative Solutions, Digital Activation, Media Services, and Legal & Regulatory
• Develops and manages creative process and obtains approval of programs, claims, and assets across various shopper activation tools
• Develops clear creative briefs for internal and 3rd party vendors/agencies for creative and/or campaign development to enable successful execution
• Identifies new and differentiating opportunities and vendors that drive awareness, trial, growth, and consumption for NHSc brands
• Supports critical corporate and brand initiatives short term/medium term at assigned retailers to drive profitable company/brand goals and objectives including corporate scale events, themed events, brand innovation, and others
• Manages and tracks programs with allocated budget
• Develops critical KPIs for every program and performs post-analytics on programs to understand ROI/ROAS and other key learnings to improve efficiency and effectiveness of future programs
• Participates in the annual business planning process by sharing retailer specific key learnings and prior program results
• Works collaboratively with other Shopper Activation associates to share best practices by channel and establishes KPIs across various retailer-specific programs

Requirements:

• BS/BA Degree
• 5+ years of experience within the CPG industry (relative experience in Shopper Marketing, Sales, Brand Customer Marketing, Shopper Insights, analytics, and Brand & Category Management)
• Experience within the Vitamin or Diet/Nutrition categories a plus
• Knowledge of digital marketing and conversion tactics a plus

Skills:

• Strong communication and interpersonal skills (verbal and written)
• Strong influencing skills
• Proficient in Microsoft Office (Excel, Power Point, Word)
• Driven self-starter with the ability to take on and lead multiple projects and meet tight deadlines
• Ability to develop strong relationships across many functions and external partners
• Knowledge of Pinpoint and Coupon management (NCH/Inmar/Quotient) a plus
• Works well in a team environment

Requisition ID#

213672

#LI- (Remote)

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.