Manages the marketing and advertising operations for the Chapman Graduate programs, including content development, media planning, competitive analysis, campaign execution and testing, and other related activities.

• Plans, manages, and executes advertising and communications for Chapman Graduate programs, including digital, email, print, outdoor, etc.
• Assists in developing and implementing marketing plans for Chapman Graduate programs. Collaborates with central External Relations to ensure brand integrity.
• Manages work distribution for content development and marketing activities.
• Ongoing tracking and optimizing of marketing efforts in support of established goals and objectives.
• Assists with budget planning and maintains fiscal responsibility for all department activities. Reviews accounts payable/receivable transactions, ensuring appropriate allocation of funds across departmental budget.
• Manages and reconciles departmental expenses including travel and other expenses using university credit card. Submits requisitions and receives goods or services against purchase orders; creates travel authorizations, expense reports, through the University's financial system. May process contracts in accordance with University purchasing guidelines.
• Interprets university administrative and fiscal policies and procedures. Provides recommendations on procedures for the unit to improve administrative and fiscal operation for the programs and office site.
• Researches industry and competitor trends in support of developing strategic marketing efforts.
• Remains up-to-date with respect to best practices and techniques for research, marketing, advertising, etc.
• Collaborates with recruiting and technology teams to execute CRM strategies.
• May support the digital development efforts as needed.
• Manages digital transformation projects on the advertising platforms (tags, connections between CRM and advertising platforms, privacy and security regulations).
• Maintains relationships with external vendors and looks for beneficial collaborations that increase the effectiveness of marketing initiatives.
• Assists with marketing plan development, performance analysis of marketing initiatives, generate reports for tracking marketing metrics and KPIs and processes entry surveys for Chapman graduate programs (data cleaning, aggregation, data visualization).

• Bachelor's degree in Marketing, Media/Public Relations, Communications or appropriate degree and three (3) years of experience in a related field.

• Experience in managing budgets and ads.

• Administrative

• $50,000 - $60,000

Begin time: 8:00 AM
End time: 5:00 PM

• Criminal Background Check

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

• This posting will close at 12:00 am of the close date.