Job description
- Serve as marketing liaison between US marketing team and sales team/accounts for both strategic and green grass channels, facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed.
- Make go-forward recommendations for the brand and retail marketing teams in the development and execution of consumer-facing marketing programs to be implemented across retail channels.
- Develop specific POS, fixtures and launch displays to fit the needs for the strategic and green grass accounts.
- Partner with fulfillment and logistics providers to ensure proper set-up, rollout and tracking of marketing materials.
- Manage and maintain consistent messaging and identity of all account-specific marketing materials.
- Manage and reconcile cooperative marketing budgets for all strategic and green grass customers.
- Actively build positive relationships with strategic and green grass account stakeholders including buyers, visual merchandisers, store managers and marketing teams.
- Be integrally involved in US Marketing initiatives, systems planning, event execution, production of collateral procedures, promotional budgets.
- With a focus on our DPC (Digital Partner Commerce), source, manage, and audit the execution of adidas images and digital content with Digital Partners.
- Inform, recommend, and update the execution of adidas product content to ensure SEO best practices are met.
- Serve as marketing liaison between US marketing team and sales team/accounts for both strategic and green grass channels
- Coordinate retail training & product education experiences for green grass sales representatives
- Partner with Product Marketing (footwear, apparel) and Sales to maintain up-to-date knowledge of product portfolio, account assortment plans, distribution strategies and sell-thru.
- In alignment with Global DPC Strategy, support wholesale DPC in an effort to achieve commercial targets while ensuring strong customer service, brand representation, and operational excellence.
- Solid understanding of account relationships and business transactions.
- Understanding of brand management and how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.
- Ability to identify in-market opportunities and develop an execution plan.
- Strong communication, negotiation and presentation skills.
- Highly developed attention to detail and follow-through.
- Ability to work across teams and manage priorities to accomplish multiple tasks.
- Passion for golf required, with strong knowledge of golf soft goods, hard goods and general sports preferred.
- Experience in social and/or brand marketing that included digital responsibilities and/or ecom.
- Excellent computer skills (Excel, Power Point, Word, Outlook)
- Travel to accounts is required: estimated at 25%
- The person best suited for this job will over index in organizational skills and have a personality that wants to keep projects and people on track
- They will be a sponge for new ideas and learning
- They will be an outspoken participant in team brainstorms and meetings, offering new ideas and perspectives
- Energetic
- Collaborative
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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