Associate Director/Director of MarCom, NEStcc
Job description
1655 N Fort Myers Dr, 12th Fl
Arlington, VA 22209
www.mdic.org & www.nestcc.org
Title: Associate Director (AD)/ Director of Marketing &
Communications
Job Code: Full Time Exempt
Reports to: Sr. VP of NESTcc Location: Arlington, VA
Organization Overview:
The Medical Device Innovation Consortium (MDIC) is the first-ever 501(c)3 public-private partnership
created with the sole objective of advancing medical device regulatory science for patient benefit. As a
membership-based organization, MDIC brings together representatives of the Food and Drug
Administration (FDA), National Institutes of Health (NIH), Centers for Medicare & Medicaid Services
(CMS), industry, non-profits, and patient organizations to improve the processes for development,
assessment, and review of new medical technologies. Our work is unique and complementary to trade
associations such as the Advanced Medical Technology Association (AdvaMed) and the Medical Device
Manufacturers Association (MDMA). Members of MDIC share a vision of providing U.S. patients with
timely access to high-quality, safe and effective medical devices.
In September 2016, the FDA awarded a grant for the National Evaluation System for health Technology
(NEST) Coordinating Center (NESTcc) to MDIC. The mission of NESTcc is the creation of structures for
responsible sharing and efficient analysis of real-world data (RWD) to inform and empower patients,
accelerate medical device innovation, and improve healthcare outcomes. Stakeholders across the medical
device ecosystem stand to benefit from improved use of real-world evidence (RWE) generated in the
routine course of care.
Position Overview
The AD/Director of Marketing & Communications Manager of NESTcc is responsible for the advancement
of the NEST brand, collaborating with senior leadership in developing a comprehensive communication
plan, and implementing all aspects of the plan, including strategic public relations, media relations, and
consistent and powerful internal and external communications for the NEST platform.
This person will be hands-on, developing content across platforms to support all NEST program areas,
including but not limited to Evidence Generation, Active Surveillance, and Collaborative Community, using
breakthrough brand and communications strategies. To be successful in this role, this person will be
comfortable communicating the science of clinical and observational study to a broad audience while
maintaining focus on engaging key stakeholders.
Objectives and Responsibilities for Marketing & Communication:
• Lead communication for NEST to support operating plan and strategic efforts, including determination
of the most effective dissemination and engagement channels such as newsletters, social media,
online media, print media, direct mail, speaking engagements (e.g., at scientific conferences),
scientific publications, and brand development
- Collaborate across NEST community to gather information necessary to execute ongoing
1655 N Fort Myers Dr, 12th Fl
Arlington, VA 22209
www.mdic.org & www.nestcc.org
- Design messages and materials as marketing collateral demonstrating the value of NEST and for
- Develop collateral and content in support of public meetings, seminars, webinars, conferences, and
- Collaborate with business development and strategic partnerships for developing personas and
- Set and achieve key performance indicators of success for marketing and communications initiatives
- Manage website development and maintenance
- Maintain working knowledge of industry best practices to make more informed decisions and to drive
higher performance across all communication platforms
• Educate NEST on changing marketplace dynamics in the use of innovative, market leading approaches
- Ensure alignment with MDIC communications
Requirements
• Bachelor’s degree in communications, public relations, marketing, or equivalent work experience;
- A minimum of 5-7 years of experience marketing and communications experience in a membership
- Excellent grasp of the evolving media environment in health tech and the political, cultural and
- Experience creating directed marketing (e.g., via email), including creating visual elements that
- Demonstrated experience in specialized segmentation marketing techniques and ability to alter
- Successful multi-tasker who can manage immediate, short-term, and long-term projects
- Demonstrates exceptional judgment, high attention to detail, critical thinking, self-direction,
- Must be able to organize and schedule work effectively even under tight timelines
- Team player with a positive attitude who enjoys working collaboratively
- Professional experience in MedTech or Life Science industry preferred
Other Skills/Abilities:
• Natural ability to communicate to build relationships, lead and educate with excellent interpersonal
- Outstanding organizational and project management skills, ability to do complex multi-tasking, takes
- Ability to work proactively in fast-paced environment, both independently and as part of a team
- Ability to represent Medical Device Innovation Consortium (MDIC) and NEST to senior industry leaders
- Building relationships with C-suite executives or senior leadership
- Self-directed, team-player with sense of humor
1655 N Fort Myers Dr, 12th Fl
Arlington, VA 22209
www.mdic.org & www.nestcc.org
- Strong skills in project management
- Ability to work independently and as part of a team
- Experience with Microsoft suite products and productivity technologies
- Self-directed, team-player with sense of humor
Reporting Relationships:
- The employee will report directly to the Senior Vice President, NESTcc
- Works closely with the NESTcc Leadership Team to support overall goals and objectives
NOTE: This scope of services is not intended to be all-inclusive. The Associate Director/Director of
Marketing & Communications may be asked to perform other related duties as required to meet the
ongoing needs of the organization.
To apply, please submit a resume and cover letter by email to: careers@mdic.org
MDIC is an Equal Opportunity Employer.
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